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Are you just starting as a small business owner? After developing a perfect business plan and getting all the paperwork in order, the next logical...
Are you just starting as a small business owner? After developing a perfect business plan and getting all the paperwork in order, the next logical...
For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. It's not just...
Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add direct...
“Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on our...
As a marketer, you must always be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been...
In 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution of content across digital...
Integrating videos in your emails can significantly enhance your email marketing efforts, providing a dynamic and engaging way to communicate with...
In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...
Blogging has come a long way since 1994 when freelance journalist Justin Hall published his first blog on the internet. In today's times, it feels...
In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the focus...
To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those who...
Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested in...
Process automation is becoming increasingly popular within organizations, and marketing is undoubtedly no different. However, some hear the word...
A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...
You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest that...
With millions of businesses looking to compete for mindshare, having a strong and authentic brand is critical for businesses to differentiate...
We are honored to announce that Prism Global Marketing Solutions has been selected as one of theTop 10 MarTech Startups in 2018by Marketing Tech...
On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...
If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale in...
Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...
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