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Inbound Marketing Insights

7 Strategies for High Performing Blog Content & Conversions

Posted by Rich Meyer

The content you create doesn’t need to stop working once you’ve posted it, as you can easily make the most out of your content by giving it a new...

10 Ways to Improve Your Email Marketing Results

Posted by Prism Global Marketing Solutions

Inbound marketing is a powerful strategy that enables businesses to attract and engage new customers by providing valuable content and experiences...

7 Steps to Building an Email Marketing Campaign That Converts

Posted by Prism Global Marketing Solutions

According to recent research, 47% of marketers believe email is one of the most effective tactics for capturing and nurturing leads. This means that...

Mastering B2B Marketing: 5 Essential Tips for Lead Generation

Posted by Prism Global Marketing Solutions

B2B marketing plans are often more challenging to define and implement than B2C ones. This complexity arises because B2B plans must incorporate a...

5 Digital Marketing Considerations for B2B Organizations

Posted by Prism Global Marketing Solutions

In a competitive marketplace, your approach to marketing will mean the difference between the success and failure of your B2B company. B2B companies...

4 Cost-Effective Marketing Tips for Small Businesses

Posted by Prism Global Marketing Solutions

Are you just starting as a small business owner? After developing a perfect business plan and getting all the paperwork in order, the next logical...

5 Strategies to Increase Engagement on Your Social Media Channels

Posted by Prism Global Marketing Solutions

For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. It's not just...

5 Reasons to Include Print & Direct Mail in Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add direct...

How to Incorporate Employee Advocacy into Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on our...

6 Reasons Why Blogging Is Essential for Your Business

Posted by Prism Global Marketing Solutions

As a marketer, you must always be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been...

Creating Engaging Content in the Age of Content Saturation

Posted by Prism Global Marketing Solutions

In 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution of content across digital...

3 Ways to Integrate Videos Into Your Email Marketing

Posted by Prism Global Marketing Solutions

Integrating videos in your emails can significantly enhance your email marketing efforts, providing a dynamic and engaging way to communicate with...

How to Track and Maintain Your Social Media Reputation as a Marketer

Posted by Prism Global Marketing Solutions

In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...

4 Essential Tips for Starting a Successful Blog

Posted by Prism Global Marketing Solutions

Blogging has come a long way since 1994 when freelance journalist Justin Hall published his first blog on the internet. In today's times, it feels...

How SEO Can Transform Your Inbound Marketing:    3 Actionable Tips

Posted by Prism Global Marketing Solutions

In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the focus...

The Changing Face of Search Engine Optimization

Posted by Prism Global Marketing Solutions

To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those who...

Aiming Too Broadly? 5 Ways to Narrow Your Lead Generation Strategy

Posted by Prism Global Marketing Solutions

Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested in...

4 Ways Traditional Marketing Automation Can Positively Impact Your Business

Posted by Prism Global Marketing Solutions

Process automation is becoming increasingly popular within organizations, and marketing is undoubtedly no different. However, some hear the word...

7 Tips to Improve the Click-Through Rates of Your Digital Ads

Posted by Prism Global Marketing Solutions

A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...

7 Ways To Turn Great Content Into Great Video

Posted by Prism Global Marketing Solutions

You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest that...