For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. It's not just a "one size fits all" approach on social. Every channel is different and every audience is unique, and your strategy needs to reflect that. A number of brands have failed with their social media campaigns due to the incorporation of a poor strategy that doesn't take into account personas on their channels, or simply no strategy at all.
Brands are looking for the best social media strategies to help increase their social and lead reengagement goals. In this blog we will cover 5 engagement strategies to help make your social media campaigns even more effective:
1. Social Plugins
There are several social plugins available for brands that can be used to increase engagement. One of them is Facebook Share API. It is a social plugin which makes it possible for users to share posts and content from your website directly to their Facebook pages. Once users visit your website, they are prompted to share the content directly on their Facebook page therefore increasing user engagement. This is especially beneficial when a new user visits your site from the shared link. If you're using HubSpot, this can also be accomplished through HubSpot's social sharing tools directly within the platform.
Engage your users to get the most insight and information from them, while creating a community. For instance, ask questions, ask for feedback and reviews, and create helpful polls, while still retaining the value of your page. Posts which are mainly call to action or plainly promotional are mostly a turn off to many social media users. Your followers need useful posts. A balance between promotional posts and useful content should be embraced if you want to maintain high audience engagement for your brand.
Another option to look at for your website is SMS (chat or text messaging). Check out this great article from Larry Kim, founder of MobileMonkey, on the top 20 SMS marketing tools to generate results via text message marketing.
3. Live Video
It is proven that videos increase engagement compared to still images or plain posts. However, this doesn't mean that you should stop using images, as they are still equally important. People spend 20% more time on live videos compared to pre-recorded videos. Live videos brings about the factor of immediacy in the posts compared to pre-recorded videos. This sense of immediacy also helps increase user engagement. Live videos also allow your brand to directly interact with your social media users in real time. The user can openly ask any questions which then can be directly answered through your live videos.
4. Social Media as a Customer Service
When strategizing your brands engagement plan, consider that social media can also be used as a customer service channel. In the case where a user asks questions related to your brand, or even complains about something in relation to the brand, always take your time to reply.
It is imperative to note that even when you make that reply, other users are following closely. In a situation where the exchange between you and the user gets heated up, always go to the more private message boxes or DMs. This will save your brand reputation when need be.
5. Brand Personas
A brand persona is the personality brought about by your brand. For example, certain brands connect with young people while others connect with older age groups. It is crucial for you to create a brand voice and social personality that resonates well with the age group that you are targeting.
If you're interested in discussing your current social strategy and how you can further align that with your brand and voice, we invite you to schedule an inbound marketing consultation with our team.