For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. A number of brands have failed with their social media campaigns due to the incorporation of a poor strategy that doesn't take into account personas on their channels, or simply no strategy at all.
Brands are looking for the best social media strategies to help increase their social and lead reengagement goals. You can bet that 2020 will be a great year for brands that consider using the following 5 engagement strategies with their social media campaigns:
1. Social Plugins
There are several social plugins available for brands online which can be used to increase engagement. One of them is Facebook Share API. It is a social plugin which makes it possible for users to share posts and content from your website directly to their Facebook pages.
How it works - Once users visit your website, they are prompted to share the content directly on their Facebook page therefore increasing user engagement. This is especially beneficial when a new user visits your site from the shared link.
Engage your users with simple talk while also pushing your agenda at the same time. For instance, ask questions, ask for feedback and reviews, and create polls, while still retaining the value of your page.
Posts which are mainly call to action or plainly promotional are mostly a turn off to many social media users. Your followers need useful posts. A balance between promotional posts and useful content should be embraced in 2020 if you want to maintain high audience engagement for your brand.
3. Live Video
It is proven that videos increase engagement compared to still images or plain posts. However, this doesn't mean that you should stop using images, as they are still equally important.
It is also proven that people spend 20% more time on live videos compared to pre-recorded videos. Live videos brings about the factor of immediacy in the posts compared to pre-recorded videos. This sense of immediacy also helps increase user engagement.
Live videos also allow your brand to directly interact with your social media users in real time. The user can openly ask any questions which then can be directly answered through your live videos.
4. Social Media as a Customer Service
When strategizing your brands engagement for the 2020 calendar year, consider that social media can also be used as a customer service channel. In the case a user asks questions related to your brand or complains about something in relation to the brand, always take your time to reply.
It is always imperative to note that even when you make that reply, other users are following closely. In a situation where the exchange between you and the user gets heated up, always go to the more private message boxes or DMs. This will save your brands reputation when need be and also increases engagement.
5. Brand Personas
A brand persona is the personality brought about by your brand. For example, certain brands connect with young people while others connect with older age groups. It is therefore crucial for you to create a personality that resonates well with the age group that you often engage with.
If you're interested in discussing your current social strategy and how you can further align that with your brand and voice, we invite you to schedule an inbound marketing consultation with our team. You can also check out our social media marketing explainer video if you have any questions specifically on social media.
Guest Blog Contributor: Dancun Kingori has been working with clients for over five years now. He offers ghostwriting, ghost editing, coaching, and SEO writing for businesses that want to see their sites at the helm of Google SERPs. His education background in communications and public relations has given him a concrete base from which to approach different topics in various niches. His writing skills can be confirmed on upwork.com, where he is a top-rated freelance writer. He especially enjoys writing website and blog content for startups and established businesses.