Delight is a very important step in the inbound process, but is often the most overlooked. As you know, inbound marketing and inbound selling is all about providing remarkable content to your leads and customers. Just because someone has signed a contract with you, or purchased your products, doesn’t mean you can forget about them. That's actually the worst thing you can do! Inbound companies continue to engage with, delight, upsell, and grow their current customer base into happy promoters of the organizations and products they love.
Some of the most important tools to delight your customers are:
- Personalized Website Content
- Trigger Marketing
- Social Media Monitoring
Learn more about the Delight stage of the inbound marketing methodology.