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Inbound Marketing Methodology

The most proven way to turn your ideal personas into website visitors, visitors into qualified leads, and leads into customers.



The first part of the inbound marketing methodology is to Attract. The world of the consumer has changed.  You can no longer have your brand interrupting individuals while they are in the middle of something completely unrelated to try to showcase to them how you can do business together. The inbound methodology puts your brand in front of prospects when they are actually looking for what you have to offer to deliver them helpful and meaningful content to help them along the path to purchase.

Some of the most important tools to attract the right users to your site are:

  • Search Engine Optimization
  • Inbound Content
  • Blogging
  • Social Media Marketing

Learn more about the Attract stage in the inbound marketing methodology.



Convert is when the work really kicks in. We love the convert stage of the inbound methodology because even though it's a lot of effort, here is where you start to see the rewards of all of your inbound marketing and content marketing efforts. You’ve already enticed your ideal personas to become recurring website visitors, so now you need to convert them into qualified leads by submitting their contact information on your website so they can join your marketing and sales funnel.

Some of the most important tools to convert visitors on your site are:

  • Premium Content Offers (Ebooks, Whitepapers, Checklists, etc.)
  • Landing Pages
  • Calls-to-Action
  • Dynamic Content & Forms 

Learn more about the Convert stage in the inbound marketing methodology.



The Close stage is absolutely critical. This step means revenue! Closing is where we turn those qualified website visitors and leads into customers. Closing a lead and converting them into a customer can be a long process in many industries as well. Did you know that it typically takes from 7 to 13 touches to convert a lead to a sale? So how can we utilize marketing techniques to help close more customers for your business?

Some of the most important tools to close leads into customers are:

  • Marketing Automation & Workflows
  • Effective Email Marketing
  • List Segmentation
  • Sales Alignment

Learn more about the Close stage in the inbound marketing methodology.



Delight is a very important step in the inbound process, but is often the most overlooked. As you know, inbound marketing and inbound selling is all about providing remarkable content to your leads and customers. Just because someone has signed a contract with you, or purchased your products, doesn’t mean you can forget about them. That's actually the worst thing you can do! Inbound companies continue to engage with, delight, upsell, and grow their current customer base into happy promoters of the organizations and products they love.  

Some of the most important tools to delight your customers are:

  • Personalized Website Content
  • Trigger Marketing
  • Social Media Monitoring
  • Surveys

Learn more about the Delight stage of the inbound marketing methodology.

Schedule Your Discovery Session

Are you looking to get started on inbound marketing, or do you need to take your digital marketing to the next level? Schedule a complimentary inbound marketing consultation with our team of experts to help you see how you can maximize your marketing efforts.

Schedule a Discovery Session