As you know, inbound marketing and inbound selling is all about providing remarkable content to your leads and customers. Just because someone has signed a contract with you, or purchased your products, doesn’t mean you can forget about them. That's actually the worst thing you can do! Inbound companies continue to engage with, delight, upsell and grow their current customer base into happy promoters of the organizations and products they love.
Some of the most important tools to delight your customers are:
- Dynamic/Smart Website Content
- Trigger Marketing
- Social Media Monitoring
Learn more about the Delight stage of the inbound marketing methodology.