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Inbound Marketing Insights

How AI and Machine Learning are Shaping B2B Marketing: 18 Perspectives from Industry Leaders

Posted by Prism Global Marketing Solutions

The world of Business-to-Business (B2B) marketing is undergoing a profound transformation, driven by the rapid advancements in Artificial...

5 Ways Digital Marketing Can Help Physicians Connect with Patients

Posted by Elyse Flynn Meyer

In today’s rapidly evolving healthcare environment, connecting with patients is crucial, and digital marketing offers a powerful way to enhance that...

20 Winning Tactics to Create an Integrated B2B Digital Marketing Program

Posted by Prism Global Marketing Solutions

In the competitive world of B2B marketing, an integrated digital marketing program is essential for driving growth, nurturing leads, and achieving...

Predicting the Next Big Thing: 16 Digital Marketing Trends That Will Dominate in 2025

Posted by Prism Global Marketing Solutions

As we head into the new year, the digital marketing landscape continues to evolve rapidly. The integration of advanced technologies, shifts in...

12 Days of Inbound Marketing Tips: A Countdown to Boost Your Inbound Strategy

Posted by Elyse Flynn Meyer

Inbound marketing is about attracting, engaging, and delighting your audience by providing valuable content and experiences tailored to their needs....

12 Ways to Craft a Memorable B2B Holiday Marketing Campaign

Posted by Prism Global Marketing Solutions

Creating effective B2B holiday marketing campaigns requires both cleverness and strategic planning. We've compiled expert advice from B2B marketing...

INBOUND 2024 Recap: Game-Changing HubSpot Features Revealed

Posted by Elyse Flynn Meyer

HubSpot has always been known for creating software tools that enable businesses to engage with their audience throughout the entire buyer's journey....

16 Cost-Effective Strategies for Small Businesses to Elevate Their Digital Advertising

Posted by Prism Global Marketing Solutions

In the digital age, small businesses must be savvy to maximize their advertising impact on a shoestring budget. We've gathered insights from a...

9 Essential Digital Marketing Tools to Maximize Audience Engagement

Posted by Prism Global Marketing Solutions

In today's digital landscape, connecting with your audience is critical, and having the right tools at your disposal can truly make a difference....

14 Overlooked Digital Marketing Tips that Can Yield Significant Results

Posted by Prism Global Marketing Solutions

Uncovering missed gems in digital marketing can truly revolutionize your marketing strategy. You can unlock valuable insights by delving into the...

Data Visualization Uncovered: 6 Insightful Business Practices to Implement

Posted by Prism Global Marketing Solutions

In an age where data is abundant and complex, the ability to make sense of it is a critical skill. The role of data visualization in transforming raw...

15 Tips to Incorporate Generative AI into Your Digital Marketing Strategy

Posted by Prism Global Marketing Solutions

Generative AI is artificial intelligence that can quickly create new content, including text, images, audio, videos, and much more. Recent...

Top Marketing Trend Sources: Informative Data to Guide Marketing Decisions

Posted by Prism Global Marketing Solutions

In the rapidly evolving marketing world, staying updated with the latest trends is a key to success. Whether you're in a marketing or sales role,...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Achieve Synergy With Traditional & Inbound Marketing

Posted by Prism Global Marketing Solutions

In today's rapidly evolving digital landscape, marketing strategies have witnessed a paradigm shift. The traditional methods of marketing, like TV...

12 Expert Tips for Crafting Compelling Email Subject Lines

Posted by Prism Global Marketing Solutions

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

10 Ways to Optimize Lead Nurturing in Your Inbound Marketing Program

Posted by Prism Global Marketing Solutions

To help you enhance your inbound marketing campaigns, we've gathered nine effective strategies from industry professionals, including Sales Leaders...

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

10 Highly Effective Content Ideas for Inbound Marketing Engagement

Posted by Prism Global Marketing Solutions

Inbound marketing engagement focuses on attracting potential customers through relevant and helpful content, fostering genuine relationships, and...