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Inbound Marketing Tips, News & Insights

How to Effectively Incorporate Employee Advocacy into Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on...

Creating Engaging Content in the Age of Content Saturation

Posted by Prism Global Marketing Solutions

About four years ago, in 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution...

How to Track and Maintain Your Social Media Reputation as a Marketer

Posted by Prism Global Marketing Solutions

In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...

4 Essential Tips for Starting a Successful Blog in 2019

Posted by Prism Global Marketing Solutions

2018 has been a big year for the blogging industry. It's come a long way since 1994 when freelance journalist Justin Hall published his first blog...

Prism Global Marketing Solutions Named Top 10 HubSpot Solutions Provider by Marketing Tech Outlook Magazine

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions has been selected as one of the Top 10 HubSpot Solutions Providers by Marketing...

3 Ways to Use SEO to Help Drive your Inbound Marketing Campaign

Posted by Prism Global Marketing Solutions

In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the...

The Changing Face of Search Engine Optimization

Posted by Prism Global Marketing Solutions

To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those...

Aiming Too Broadly? 5 Ways to Narrow Your Lead Generation Strategy

Posted by Prism Global Marketing Solutions

Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested...

4 Ways Marketing Automation Can Positively Impact Your Business

Posted by Prism Global Marketing Solutions

Automation of old processes is becoming more and more popular within organizations and marketing is certainly no different. However, some hear the...

7 Tips to Improve the Click-Through Rates of Your Digital Ads

Posted by Prism Global Marketing Solutions

 

A good click-through rate means your ads are relevant and helpful. Search engine algorithms recognize the notion that people click on your ads...

Case Study: 350% Increase in New Customers Utilizing HubSpot & A Strategic, Methodical Approach to Inbound

Posted by Prism Global Marketing Solutions

Implementing the inbound methodology is a comprehensive process that requires the right mix of marketing strategy, content creation, promotion,...

7 Ways To Turn Great Content Into Great Video

Posted by Prism Global Marketing Solutions

You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest...

How To Connect With Your Audience & Authentically Communicate Your Brand

Posted by Elyse Flynn Meyer

With millions of businesses looking to compete for mindshare, having a strong and authentic brand is absolutely critical for businesses to...

HubSpot Product Updates from #INBOUND18

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...

5 Essential Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

3 Secrets for Accomplishing More with Less Stress

Posted by Prism Global Marketing Solutions

If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale...

3 Essential Tips for Event Email Marketing Success

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...

6 Ways to Get the Most Out of Your Social Media Strategy

Posted by Prism Global Marketing Solutions

Social media is a vital component of your company’s online presence. It will help your business increase its reach, manage its reputation, and...

Why You Should Be Leveraging Content Marketing In Your B2B Business

Posted by Prism Global Marketing Solutions

Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear...

12 Ways To Make Your Influencer Marketing Campaign Deliver

Posted by Prism Global Marketing Solutions

With the decline of traditional forms of advertising, social media is being used as a vehicle for branded messaging and content. Many companies...