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Inbound Marketing Insights

Five Ways To Optimize Your Digital Marketing Strategy

Posted by Elyse Flynn Meyer

Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing...

Case Study: Over 1500% ROI with Integrated Inbound Marketing Using HubSpot

Posted by Elyse Flynn Meyer

Successfully implementing the inbound marketing methodology requires a cohesive and comprehensive approach to all of the available tools and...

5 Types of Metrics to Include in Your Next Marketing Report

Posted by Elyse Flynn Meyer

Are you wondering what to include in your marketing report? You may be confused with all the data and not sure what metrics and KPIs would be best...

5 Ways to Conduct Powerful Market Research to Help Improve Sales

Posted by Prism Global Marketing Solutions

Market research is a tool that you have most likely heard of, but applying this valuable, data-powered tool in your own marketing and sales...

12 Tips to Master Email Copywriting

Posted by Prism Global Marketing Solutions

If done right, email marketing has the best ROI of any marketing venue. The average ROI is $42 for every $1 spent. The key term here, though is,...

8 Tips to Increase Your Email Subscribers

Posted by Prism Global Marketing Solutions

Statistics show that email marketing produces the highest ROI of all marketing activities. The more email subscribers you have, the better. While...

10 Ways to Increase Your Company's Facebook Page Engagement

Posted by Prism Global Marketing Solutions

In 2017, Facebook engagement fell by 20 percent, according to a BuzzSumo report of over 880 million Facebook posts by brands and publishers.While...

8 Steps to Build a Marketing Email That Will Generate Real Results

Posted by Prism Global Marketing Solutions

Email marketing has proved to be one of the most effective digital marketing strategies to continue to communicate with your existing audience and...

5 Reasons Why an Integrated CRM Software Improves Team Collaboration

Posted by Prism Global Marketing Solutions

The business use case for CRM software has grown quite a bit in recent years. The reason is because of the the need for improved collaboration and...

6 Tips to Creating an Effective Inbound Marketing Email

Posted by Prism Global Marketing Solutions

No matter the scale or niche in which your business operates, you can gain a lot from engaging and re-engaging leads through email marketing....

9 Tips to Write Engaging Content That Your Audience Will Love

Posted by Prism Global Marketing Solutions

Writing engaging content is essential to a successful inbound marketing program. It's not about just creating a lot of content that may not be...

3 Reasons to Include Sustainability in Your Digital Marketing Strategy

Posted by Prism Global Marketing Solutions

More and more consumers are communicating how important it is to connect with and support brands that share their same values. Business owners...

HubSpot Product Updates from INBOUND 2020

Posted by Elyse Flynn Meyer

INBOUND 2020 has been a phenomenal virtual conference experience. While it's quite different from past years, HubSpot has done a great job with...

Case Study: Using Inbound Marketing to Take Your Webinar Strategy to the Next Level

Posted by Rich Meyer

Event marketing and webinar marketing are important parts of the marketing strategy for many organizations. Whether you attend trade shows, host...

Case Study: 271% Increase in Leads and a 20% Increase in Revenue with Integrated Inbound Marketing

Posted by Elyse Flynn Meyer

Implementing the inbound marketing methodology requires the right mix of marketing strategy, content, digital amplification, and actionable...

Case Study: 327% Increase in Qualified Leads with Conversion Rate Optimization

Posted by Elyse Flynn Meyer

Are you looking to increase the number of new leads generated every month? Most companies will answer yes because lead generation is the key...

6 Fundamental Guidelines to Market Ethically to Women

Posted by Prism Global Marketing Solutions

By its very nature, your company's branding and marketing send a message. But is your message being received the way you intended? 

"The media"...

3 Ways to Use Data to Improve Your Customer Engagement Strategy

Posted by Prism Global Marketing Solutions

Do you have questions about improving your customer engagement strategy? Your answers are in the data.

That’s what I realized when I started...

9 Tips to Optimize Your Social Media Strategy

Posted by Prism Global Marketing Solutions

3.1 billion people globally use social media, and no business can afford to miss out on social media marketing as part of their strategy. If you...

What Is A/B Testing and How Can It Be Applied To Your Website?

Posted by Prism Global Marketing Solutions

Conversion rate optimization can be very complex. When it comes to creating effective marketing assets that drive conversion, there’s no single...