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Inbound Marketing Insights

What is the Value of Working with an Inbound Marketing Consultant?

Posted by Elyse Flynn Meyer

If you’re a business owner or marketing professional, you may be questioning why you would need to hire an inbound marketing consultant to drive your...

B2B Case Study: 21% Increase in Sales Qualified Leads & 97% Increase in Revenue

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

HubSpot Case Study: 21% Increase in Sales Qualified Leads & 97% Increase in Revenue

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

5 Reasons Your Inbound Marketing Program Won't Work

Posted by Elyse Flynn Meyer

What are some reasons my inbound marketing program won't work? I get this question a lot from prospects. It may seem counterintuitive that I share...

8 Content Amplification Strategies to Help You Work Smarter, Not Harder

Posted by Elyse Flynn Meyer

Work smarter, not harder. We hear from marketers that they don't have time to create quality downloadable content in high quantities. That makes...

5 Tips to Develop B2B Content That People Trust

Posted by Elyse Flynn Meyer

Your prospects want to buy from brands they can trust. PwC found that 43% of potential B2B buyers say that trust in a brand is one of the top three...

5 Things to Know About the Phase-Out of Google's Third-Party Cookie

Posted by Elyse Flynn Meyer

For years, companies have been using cookies to track their website visitors, improve the overall user experience, and collect data that helps them...

A Beginner's Guide to Revenue Operations (RevOps) for Your Company

Posted by Elyse Flynn Meyer

Have you heard of the flywheel? The flywheel is the next iteration of the funnel and consists of acquiring customers, engaging customers, and...

Tips to Implement & Optimize Your Workflows in HubSpot

Posted by Elyse Flynn Meyer

HubSpot's workflows tool helps you as a marketer scale your growth and spend less time on repetitive tasks. There are many ways to leverage HubSpot's...

Case Study: 223% Increase in New Qualified Leads & a 20% Increase in Revenue with Integrated Inbound Marketing

Posted by Rich Meyer

Implementing the inbound methodology requires the right mix of marketing strategy, content, digital amplification, and actionable insights. After you...

4 Tips to Improve Your LinkedIn Ads Strategy

Posted by Elyse Flynn Meyer

LinkedIn advertising can add tremendous value to your digital marketing efforts. You can use LinkedIn to target your prospects, influence your ABM...

HubSpot Product Updates from INBOUND 2021

Posted by Elyse Flynn Meyer

INBOUND 2021 has been a great virtual conference experience so far. While it's quite different from past years, HubSpot has done a great job with the...

6 Digital Marketing Trends to Help Build Your Online Presence

Posted by Prism Global Marketing Solutions

Digital marketing trends are constantly changing, and the most successful companies are the ones that stay updated on the most current trends....

Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy

Posted by Prism Global Marketing Solutions

We are thrilled to announce the launch of Elyse Flynn Meyer's recent book, Mastering Inbound Marketing: Your Complete Guide to Building a...

Five Ways To Optimize Your Digital Marketing Strategy

Posted by Elyse Flynn Meyer

Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing...

Case Study: Over 1500% ROI with an Integrated Approach to Inbound Marketing

Posted by Elyse Flynn Meyer

Successfully implementing the inbound marketing methodology requires a cohesive and comprehensive approach to all of the available tools and...

5 Types of Metrics to Include in Your Next Marketing Report

Posted by Elyse Flynn Meyer

Are you wondering what to include in your marketing report? You may be confused with all the data and not sure what metrics and KPIs would be best to...

5 Ways to Conduct Powerful Market Research to Help Improve Sales

Posted by Prism Global Marketing Solutions

Market research is a tool that you have most likely heard of, but applying this valuable, data-powered tool in your own marketing and sales...

12 Tips to Master Email Copywriting

Posted by Prism Global Marketing Solutions

If done right, email marketing has the best ROI of any marketing venue. The average ROI is $42 for every $1 spent. The key term here, though is, “if...

8 Tips to Increase Your Email Subscribers

Posted by Prism Global Marketing Solutions

Statistics show that email marketing produces the highest ROI of all marketing activities. The more email subscribers you have, the better. While...

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