Inbound Marketing Insights

As businesses require more effective digital marketing strategies to drive awareness among their target audiences, the techniques also need to evolve with the ever-changing state of marketing. When TV and radio were the main marketing channels, marketing wasn't quite as challenging, and businesses could effectively reach their target audiences without much effort.

However, with the advent of new technology, the emergence of numerous platforms, and greater competition, it has become much more challenging for businesses to reach their audiences as companies constantly compete for that space. If you are looking for ways to gain more awareness with your target consumer, here are six digital marketing tactics worth considering.

Messaging Apps

Marketers are always in search of effective ways to promote their brands. Messaging is an incredibly effective way to get in front of your target audience on a channel they are already familiar with and use daily. Many apps provide a better way for businesses to interact with their consumers. Well-known apps like Facebook Messenger, WhatsApp, Instagram Messenger, and WeChat are not just limited to communicating with friends and family members. Businesses can target their potential consumers with personalized advertisements as well. Millions of users are already using these apps for communication, so these messaging tools have become an effective way for companies to market to their audiences.

Display Product Prices in Local Currencies

Online buyers tend to leave websites when product prices are shown in global currency because they don't know the equivalent price they must pay in their local currency. You can automate this entire process with tools like Auto Currency Switcher. This is a purpose-built extension for the Magento eCommerce platform that recognizes users' location by their IP addresses and converts product prices into the currency assigned to their region.

Voice Search

With the advent of digital assistants, the ability to search for information on the internet has changed drastically. By the end of 2020, approximately 50% of all searches will be conducted by voice. Digital assistants like Alexa, Cortana, and Siri have proven to be game changers, successfully grabbing the attention of people belonging to every age group. 

Live Streaming and Video Content

Well-known video-sharing platforms like YouTube and TikTok have made video streaming extremely popular, especially among younger audiences. Video continues to be a proven way to engage your visitors and humanize your brand. Social media platforms like Facebook, Instagram, and Twitter are also used to share video content to various audiences. 

One of the reasons for adopting live streaming and video content is to have a way to connect with your audience in a more meaningful way on a channel that they are already on daily. It also gives them a chance to connect directly with your brand online. In addition, if your website includes video content, it would likely acquire 50x more organic traffic than traditional content.

Conversational Marketing

Conversational marketing has also grown quite considerably over the last several years. As a marketer, when you have a direct conversation with your prospect, you can better understand their needs and interests and create more personalized marketing strategies for that unique person. Conversational marketing allows you to do just that. Adding something like a chatbot to your website lets your visitors get the information they are searching for immediately. It doesn't mean they can't connect with a human, but it does mean that they stay on your website longer, browse more content, and have a more comprehensive website experience.

Influencer Marketing

People tend to be inspired by key industry leaders. These leaders have a great influence on people who want to follow them, listen to their recommendations, and even adopt their lifestyle.

These individuals can vary based on your industry. For example, if you sell a product for moms, it could be an individual with a blog promoting products and services for other moms. Or if you sell fitness equipment, it could be an individual well-known in the fitness space. It doesn't need to be a celebrity, and it doesn't need to be someone with a massive amount of followers. As long as they have the right followers, they can tremendously impact your brand by sharing your content and offers. This typically doesn't require payment from the company, especially if it is a larger influencer in your industry. However, you will see a greater impact because they act as more of a referral source for your business instead of a traditional marketing source.

As you can see, there are many new tactics and techniques to engage with your audience through digital marketing, and the list continues to grow. It doesn't mean every tool is right for every business, but as a marketer, it's important that you stay ahead of the curve so you know what may be beneficial to test with your target audience.