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Inbound Marketing Insights

How to Evaluate the Right Marketing Technology Tools for Your Company

Posted by Elyse Flynn Meyer

Building a successful inbound marketing journey will be challenging to accomplish without technology tools to streamline your inbound marketing...

Top Key Performance Indicators to Track & Tools to Monitor Your Marketing Performance

Posted by Elyse Flynn Meyer

Key Performance Indicators (KPIs) in marketing are specific, measurable metrics that help organizations track the effectiveness of their marketing...

5 Metrics to Track to Ensure Your Blog is Generating Value

Posted by Elyse Flynn Meyer

Blogging is not just a quick addition to your content strategy. It is a crucial pillar that supports your website presence and establishes your...

The 7 Most Important Email Marketing Metrics to Track

Posted by Elyse Flynn Meyer

Email marketing is not just a tool for communication but a powerful strategy to engage with your audience on a deeper level. By tracking your email...

8 Social Media Metrics to Track to Improve Your Digital Marketing Program

Posted by Elyse Flynn Meyer

In today's digital age, social media has become essential to any successful inbound marketing strategy. Whether you're a B2B company targeting other...

How to Determine the Best KPIs to Analyze Your Website Traffic Analytics

Posted by Elyse Flynn Meyer

When you embark on your inbound marketing journey, it is essential to have processes and tools to track your metrics. Measuring your data, campaigns,...

Tips to Use Customer Journey Mapping to Enhance the Customer Experience

Posted by Elyse Flynn Meyer

What is the definition of customer experience? Customer experience is the impression you leave with your customer after their purchase resulting in...

Important Lead Generation & Customer Acquisition Metrics You Need to Track

Posted by Elyse Flynn Meyer

Lead generation and customer acquisition are intricately connected, forming crucial components of a company's growth strategy. Lead generation is...

How to Use Analytics to Identify When a Customer Has Become Disengaged

Posted by Elyse Flynn Meyer

For a B2B or B2C organization, the customer experience is essential. Your customer experience strategy will vary based on your industry and...

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...

5 Steps to Build a Successful Marketing Automation Program

Posted by Elyse Flynn Meyer

Marketing automation is a game-changing tool for businesses looking to optimize their marketing strategy. By utilizing software to automate tasks,...

6 Email Marketing Best Practices Proven to Boost Email Engagement

Posted by Elyse Flynn Meyer

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

5 Effective Types of Emails to Incorporate Into Your Inbound Strategy

Posted by Elyse Flynn Meyer

When it comes to email marketing, it's important to remember that people have willingly given you their contact information because they want to hear...

4 Essential Elements of a Successful Social Media Marketing Strategy

Posted by Elyse Flynn Meyer

Social media is not just about sharing funny memes or videos. Social media requires a cohesive strategy, sharing many different content types to...

How to Build Content Trust as Brands Use ChatGPT for Content Marketing

Posted by Prism Global Marketing Solutions

ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot....