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Inbound Marketing Insights

12 Expert Tips for Crafting Compelling Email Subject Lines

Posted by Prism Global Marketing Solutions

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

How Apple's iOS 15 Email Privacy Features Will Impact Marketers

Posted by Elyse Flynn Meyer

Apple's upcoming iOS 15 privacy features will start to impact how you can track your email open rates. This will change how you analyze your email...

12 Tips to Master Email Copywriting

Posted by Prism Global Marketing Solutions

If done right, email marketing has the best ROI of any marketing venue. The average ROI is $42 for every $1 spent. The key term here, though is, “if...

8 Tips to Increase Your Email Subscribers

Posted by Prism Global Marketing Solutions

Statistics show that email marketing produces the highest ROI of all marketing activities. The more email subscribers you have, the better. While...

8 Steps to Build a Marketing Email That Will Generate Real Results

Posted by Prism Global Marketing Solutions

Email marketing has proved to be one of the most effective digital marketing strategies to continue to communicate with your existing audience and...

6 Tips to Creating an Effective Inbound Marketing Email

Posted by Prism Global Marketing Solutions

No matter the scale or niche in which your business operates, you can gain a lot from engaging and re-engaging leads through email marketing. Rather...

Case Study: 93% Increase in Email Performance with Send Time Optimization

Posted by Elyse Flynn Meyer

Have you heard that email marketing is a thing of the past? I'm here to tell you that's not the case. It may seem impossible to capture your...

Case Study: Increase Engagement & New Customers with Email Marketing

Posted by Elyse Flynn Meyer

Did you know there are 269 billion emails sent per day? And the average office worker receives 129 emails per day, in addition to an average of 117...

5 Facets of Inbound Marketing to Help You Generate More Leads

Posted by Prism Global Marketing Solutions

Inbound Marketing remains one of the most cost-effective methods of generating leads for your business. With little cost, the promotion techniques...

5 Creative Content Ideas For Your Email Newsletter

Posted by Prism Global Marketing Solutions

An email newsletter can go a long way toward creating a connection with your brand and building trust with your audience. While most businesses focus...

10 Ways to Improve Your Email Marketing Results

Posted by Prism Global Marketing Solutions

Inbound marketing is a powerful way to reach new customers, and one of the most effective ways to reach a wider audience is through email marketing....

7 Steps to an Optimized Email Marketing Campaign

Posted by Prism Global Marketing Solutions

According to recent research, 47% of marketers believe that email is one of the most effective tactics for capturing and nurturing leads? This means...

3 Ways to Integrate Videos Into Your Email Marketing

Posted by Prism Global Marketing Solutions

Integrating videos in your emails can have a huge impact on your email marketing efforts, and can help improve their effectiveness across the board. I

7 Tips to Improve the Click-Through Rates of Your Digital Ads

Posted by Prism Global Marketing Solutions

A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...

3 Essential Tips for Event Email Marketing Success

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...

A Professional Take on Email Marketing Campaigns: 7 Mistakes to Avoid

Posted by Prism Global Marketing Solutions

Many claim that email marketing is essentially dead. Why?

Because people’s inboxes are filled with ads and marketing materials that frustrate them....

7 Emotional Triggers to Keep Your Email Subscribers Engaged

Posted by Prism Global Marketing Solutions

Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because you got excited...