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Inbound Marketing Insights

11 Marketing Mistakes That Executives Make and How to Avoid Them

Posted by Prism Global Marketing Solutions

An organization’s marketing performance rarely falters because teams are not working hard enough. In most cases, the breakdown happens at a higher...

7 Tips to Get More Actionable Insights for Customer Segmentation

Posted by Elyse Flynn Meyer

Understanding your customers is the cornerstone of effective marketing. Whether you're launching a new product or refining an existing service,...

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....