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Inbound Marketing Insights

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....