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Inbound Marketing Insights

Brand YOU, Brand NEW: Guide to Take Your Career to the Next Level

Posted by Prism Global Marketing Solutions

We are thrilled to announce the launch of Elyse Flynn Meyer's co-authored career development book, Brand YOU, Brand NEW, a Step-by-Step Guide to...

5 Reasons to Include Print & Direct Mail in Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient, organic,...

3 Ways Martha Stewart Successfully Built Her Global Brand

Posted by Rich Meyer

I recently had the opportunity to attend HubSpot’s INBOUND 2014 conference in Boston.  What an amazing group of savvy marketers! During the...

Higher Education Branding: University of Arizona's New Strategy

Posted by Emmi Edwards

Guest Post by Emmi Edwards, a prior intern at Prism Global Marketing Solutions.

With Prism Global Marketing Solutions being an inbound marketing...

3 Tips to Utilize Storytelling in B2B Marketing

Posted by Emmi Edwards

"Storytelling is the most undervalued skill in business."  This was a key takeaway from a recent Phoenix Business Marketing Association meeting....

3 Ways to Perfect the Art of Branding Through Inbound Marketing

Posted by Emmi Edwards

As a junior in the Eller College of Management at the University of Arizona, my marketing professors have discussed branding with my classmates...

5 Questions To Ask When Evaluating Your Online Presence

Posted by Elyse Flynn Meyer

Have you ever wondered if your prospects can actually find you online?  If you are lacking a strong online presence, there's a good chance they...

5 Things to Consider When Building Your Brand Strategy

Posted by Elyse Flynn Meyer

Unfortunately, for most companies, branding is an afterthought.  People and companies are inherently focused on creating products and marketing...