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Inbound Marketing Insights

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

Top Marketing Trend Sources: Informative Data to Guide Marketing Decisions

Posted by Prism Global Marketing Solutions

In the rapidly evolving marketing world, staying updated with the latest trends is a key to success. Whether you're in a marketing or sales role,...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Determine the Best KPIs to Analyze Your Website Traffic Analytics

Posted by Elyse Flynn Meyer

When you embark on your inbound marketing journey, it is essential to have processes and tools to track your metrics. Measuring your data, campaigns,...

How to Achieve Synergy With Traditional & Inbound Marketing

Posted by Prism Global Marketing Solutions

In today's rapidly evolving digital landscape, marketing strategies have witnessed a paradigm shift. The traditional methods of marketing, like TV...

12 Expert Tips for Crafting Compelling Email Subject Lines

Posted by Prism Global Marketing Solutions

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

9 Ways to Optimize Lead Nurturing in Your Inbound Marketing Program

Posted by Prism Global Marketing Solutions

To help you enhance your inbound marketing campaigns, we've gathered nine effective strategies from industry professionals, including Sales Leaders...

Elyse Flynn Meyer Selected to Join CHIEF, an Exclusive Network for Women Leaders

Posted by Prism Global Marketing Solutions

We are excited to share that Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, has been selected to join CHIEF, the only...

Tips to Use Customer Journey Mapping to Enhance the Customer Experience

Posted by Elyse Flynn Meyer

What is the definition of customer experience? Customer experience is the impression you leave with your customer after their purchase resulting in...

Important Lead Generation & Customer Acquisition Metrics You Need to Track

Posted by Elyse Flynn Meyer

Lead generation and customer acquisition are intricately connected, forming crucial components of a company's growth strategy. Lead generation is...

Prism Global Marketing Solutions Named Top Marketing Service Provider in Arizona by UpCity

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions was recently named the Top Marketing Service Provider in Arizona by UpCity.

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

Prism Global Marketing Solutions Receives Five AZIMA 2023 TIM Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received five Arizona Innovation Marketing Association (AZIMA) 2023 TIM...

10 Highly Effective Content Ideas for Inbound Marketing Engagement

Posted by Prism Global Marketing Solutions

Inbound marketing engagement focuses on attracting potential customers through relevant and helpful content, fostering genuine relationships, and...

How to Use Analytics to Identify When a Customer Has Become Disengaged

Posted by Elyse Flynn Meyer

For a B2B or B2C organization, the customer experience is essential. Your customer experience strategy will vary based on your industry and...

7 On-Page SEO Strategies to Increase Your Organic Traffic

Posted by Prism Global Marketing Solutions

SEO, which stands for Search Engine Optimization, is a process aimed at improving a website's visibility and ranking in search engine results pages...

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

15 Lead Generation Ideas to Capture and Convert Website Visitors

Posted by Prism Global Marketing Solutions

Lead generation is the process of attracting and converting strangers and prospects who are visiting your digital channels into someone who has...