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Inbound Marketing Tips, News & Insights

7 Ways to Effectively Leverage Video Content in Your Marketing Efforts

Posted by Prism Global Marketing Solutions

If you can create high-quality video content that can be used effectively, it can easily become the centerpiece of your entire marketing strategy....

[Explainer Video] What is Inbound Marketing?

Posted by Rich Meyer

There's been a lot of buzz around inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient and has...

3 Best Practices for Sharing Your Videos & Measuring Their Performance

Posted by Prism Global Marketing Solutions

 

Did you know that almost 92% of all video watchers share the videos being consumed with others? If that’s not a reason to start sharing your...

[Industry Comparison] How Often Should You Be Blogging?

Posted by Prism Global Marketing Solutions

 

Blogging has significantly evolved over the years. Unlike its early days when it was used as a mere online diary/journal by individuals,...

11 Marketing Mistakes to Avoid if You Want to Succeed

Posted by Prism Global Marketing Solutions

We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less...

5 Reasons to Incorporate Video Marketing into Your Digital Strategy

Posted by Prism Global Marketing Solutions

 

Video is one of the most important pieces to consider in your digital marketing strategy. 63% of businesses are already using video as a...

Prism Global Marketing Solutions Receives Prestigious Best Inbound Marketing Agency Award from TMT Magazine

Posted by Prism Global Marketing Solutions

We are honored  to announce that Prism Global Marketing Solutions recently received the 2018 Best Inbound Marketing Agency Award from TMT Magazine...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient, organic,...

Prism Global Marketing Solutions Receives Two Prestigious Marketing Awards from ACQ Magazine

Posted by Prism Global Marketing Solutions

We are honored  to announce that Prism Global Marketing Solutions recently received the 2017 Strategic Marketing Agency of the Year Award from ACQ...

7 Emotional Triggers to Get Your Email Subscribers Hooked

Posted by Prism Global Marketing Solutions

Everybody feels. Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because...

Prism Global Marketing Solutions Named Wistia Gold Agency Partner

Posted by Elyse Flynn Meyer

We are proud to announce that Prism Global Marketing Solutions has been selected as a Wistia Gold Agency Partner. Wistia is one of the top video...

6 Steps To Ensure Your Marketing Automation Strategy Aligns With the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better...

Prism Global Marketing Solutions Named 2017 Marketing Consultant of the Year by UK’s Corporate Vision Magazine

Posted by Prism Global Marketing Solutions

We are honored  to announce that Prism Global Marketing Solutions was recently named the 2017 Marketing Consultant of the Year by UK’s Corporate...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

7 Reasons Why Your eCommerce Store Needs a Blog

Posted by Prism Global Marketing Solutions

As an eCommerce store owner, your primary goal should be to drive as much traffic as possible to your store, in an effort to convert that traffic...

Prism Global Marketing Solutions Wins 2017 Grand Prize HubSpot Impact Award

Posted by Elyse Flynn Meyer

Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

 

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

Finding Your Unique Selling Proposition by Understanding Your Customer's Purchase Decisions

Posted by Prism Global Marketing Solutions

When you are running a marketing department, sales department, or even running your own business, it is critical to understand your customer's...

Setting Goals for Your Marketing Automation Campaigns

Posted by Prism Global Marketing Solutions

Businesses diving into marketing automation, such as email, without setting clear goals is just muddling through. They try to execute whatever...

5 Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...