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Inbound Marketing Insights

12 Ways to Craft a Memorable B2B Holiday Marketing Campaign

Posted by Prism Global Marketing Solutions

Creating effective B2B holiday marketing campaigns requires both cleverness and strategic planning. We've compiled expert advice from B2B marketing...

What is Campaign Process Mapping and How Can You Leverage It?

Posted by Elyse Flynn Meyer

One of the most important parts of marketing operations is mapping your campaign process. Process mapping helps you create an organized, efficient,...

How to Use Marketing Operations to Optimize Your Campaign Planning

Posted by Elyse Flynn Meyer

Marketing includes strategy, design, implementation, and everything in between. Marketing operations ensure those components work together to...

Prism Global Marketing Solutions Receives Six AZIMA 2024 TIM Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received six Arizona Innovation Marketing Association (AZIMA) 2024 TIM...

INBOUND 2024 Recap: Game-Changing HubSpot Features Revealed

Posted by Elyse Flynn Meyer

HubSpot has always been known for creating software tools that enable businesses to engage with their audience throughout the entire buyer's journey....

7 Skills Every Inbound Marketer Needs to be Successful

Posted by Elyse Flynn Meyer

Inbound marketing can't be learned overnight. Just because someone is a marketer does not mean they have the skills to be an inbound marketer. An...

How to Evaluate a Digital Marketing Partner to Work as an Extension of Your Team

Posted by Elyse Flynn Meyer

Outsourcing your inbound marketing efforts to a consultant or agency can often be a strategic decision for companies looking to maximize their...

How to Build a High-Impact Digital Marketing Team

Posted by Elyse Flynn Meyer

Developing a qualified team of digital marketers is no easy task, but it is essential to the success of your inbound strategy and implementation....

How to Evaluate the Initial Implementation and Ongoing Management of New Marketing Technology Tools

Posted by Elyse Flynn Meyer

When researching marketing technology tools, it's essential to understand all the factors involved with implementing and managing the tool. Do you...

How to Evaluate the Right Marketing Technology Tools for Your Company

Posted by Elyse Flynn Meyer

Building a successful inbound marketing journey will be challenging to accomplish without technology tools to streamline your inbound marketing...

16 Cost-Effective Strategies for Small Businesses to Elevate Their Digital Advertising

Posted by Prism Global Marketing Solutions

In the digital age, small businesses must be savvy to maximize their advertising impact on a shoestring budget. We've gathered insights from a...

9 Essential Digital Marketing Tools to Maximize Audience Engagement

Posted by Prism Global Marketing Solutions

In today's digital landscape, connecting with your audience is critical, and having the right tools at your disposal can truly make a difference....

Top Key Performance Indicators to Track & Tools to Monitor Your Marketing Performance

Posted by Elyse Flynn Meyer

Key Performance Indicators (KPIs) in marketing are specific, measurable metrics that help organizations track the effectiveness of their marketing...

5 Metrics to Track to Ensure Your Blog is Generating Value

Posted by Elyse Flynn Meyer

Blogging is not just a quick addition to your content strategy. It is a crucial pillar that supports your website presence and establishes your...

The 7 Most Important Email Marketing Metrics to Track

Posted by Elyse Flynn Meyer

Email marketing is not just a tool for communication but a powerful strategy to engage with your audience on a deeper level. By tracking your email...

8 Social Media Metrics to Track to Improve Your Digital Marketing Program

Posted by Elyse Flynn Meyer

In today's digital age, social media has become essential to any successful inbound marketing strategy. Whether you're a B2B company targeting other...

14 Overlooked Digital Marketing Tips that Can Yield Significant Results

Posted by Prism Global Marketing Solutions

Uncovering missed gems in digital marketing can truly revolutionize your marketing strategy. You can unlock valuable insights by delving into the...

7 Tips to Get More Actionable Insights for Customer Segmentation

Posted by Elyse Flynn Meyer

Understanding your customers is the cornerstone of effective marketing. Whether you're launching a new product or refining an existing service,...

Data Visualization Uncovered: 6 Insightful Business Practices to Implement

Posted by Prism Global Marketing Solutions

In an age where data is abundant and complex, the ability to make sense of it is a critical skill. The role of data visualization in transforming raw...

15 Tips to Incorporate Generative AI into Your Digital Marketing Strategy

Posted by Prism Global Marketing Solutions

Generative AI is artificial intelligence that can quickly create new content, including text, images, audio, videos, and much more. Recent...