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Inbound Marketing Tips, News & Insights

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Meyer

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing...

B2B vs. B2C Content Marketing: 4 Key Differences

Posted by Prism Global Marketing Solutions

While it may not be surprising to know that there are differences between B2B and B2C content marketing, having an in-depth understanding of their...

How To Leverage Social Media To Build Brand Loyalty

Posted by Elyse Meyer

Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company....

Prism Global Marketing Wins American Marketing Association Spectrum Award

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is honored to announce that we received the 2017 American Marketing Association Spectrum Award for Email...

Prism Global Marketing Solutions Receives HubSpot Impact Award

Posted by Elyse Meyer

HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...

Social Media Marketing: How B2B Companies Can Use Social Effectively

Posted by Elyse Meyer

A survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...

Improve Sales Enablement & Integrate Content Into the Buyer's Journey Using App Data Room and HubSpot

Posted by Elyse Meyer

Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.  This is critical in...

The Importance of Shifting from an Outbound to Inbound Marketing Strategy

Posted by Rich Meyer

Over the last decade, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,”...

What is SEO? 5 Things to Consider in Your Search Engine Optimization Strategy

Posted by Elyse Meyer

Although social media platforms such as Facebook, YouTube and Instagram receive much of the buzz about traffic, search engines such as Google,...

8 Critical Components to Develop a Successful Online Marketing Plan

Posted by Elyse Meyer

In today's highly competitive business marketplace, the difference between barely surviving and thriving often comes down to having a successful...

Content Isn't Just Blogs: Discover 5 Other Methods of Content Marketing

Posted by Elyse Meyer

When someone suggests that you need "more content" for your website, you probably assume they're referring to blogs. They might be, but don't...

Diving into Agency Sales Enablement

Posted by Prism Global Marketing Solutions

 This is a guest blog was written by Remen Okoruwa, Co-Founder of StatusQuota.

I recently conducted a study on the state of marketing agency sales...

HubSpot Marketing, Sales & CRM Product Launches from #INBOUND16

Posted by Elyse Meyer

 A simpler, more powerful foundation through HubSpot's Growth Stack: Marketing + Sales + CRM

INBOUND16, HubSpot's annual inbound marketing and...

Tips to Leverage Lead Flows in HubSpot for Lead Generation & Reconversion

Posted by Elyse Meyer

As you have probably noticed, the trend of pop-ups on websites for lead generation and lead reconversion is becoming increasingly popular.  When...

6 Tips to Help You Make the Most of #INBOUND16

Posted by Elyse Meyer

Are you getting ready for INBOUND16? INBOUND is HubSpot's annual marketing conference bringing together 18,000+ marketers, sales professionals and...

Prism Global Marketing Solutions Receives HubSpot Impact Award for Integrations Innovation for Q4 2016

Posted by Rich Meyer

HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q4 2016 Impact Awards. Prism Global Marketing...

Case Study: Increase Email Engagement Utilizing Send Time Optimization with Seventh Sense & HubSpot

Posted by Rich Meyer

Did you know that there are 112.5 billion business emails sent/received daily? It's becoming increasingly harder to not only make it into...

Elyse Flynn Meyer Named Official HubSpot Accredited Trainer

Posted by Prism Global Marketing Solutions

We are honored to announce that Elyse Flynn Meyer, Founder and President of Prism Global Marketing Solutions, has earned the prestigious...

4 Strategies to Align Your Sales & Marketing Efforts

Posted by Elyse Meyer

Sales and marketing alignment is an issue that organizations have been facing for years. A primary focus of the marketing department is to...

8 Stats That Show Why SMS is a Great Channel for Customer Engagement

Posted by Elyse Meyer

 

These days most of us our so reliant on our mobile phones that we don’t leave the house without it. SMS is one of the most, if not the most...