When you are running a marketing department, sales department, or even running your own business, it is critical to understand your customer's...
When you are running a marketing department, sales department, or even running your own business, it is critical to understand your customer's...
Businesses diving into marketing automation, such as email, without setting clear goals is just muddling through. They try to execute whatever...
Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...
Finding candidates to fit the niche marketing roles that require an expertise in inbound marketing can be very challenging. Traditional marketing...
Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing...
While it may not be surprising to know that there are differences between B2B and B2C content marketing, having an in-depth understanding of their...
Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company....
Prism Global Marketing Solutions is honored to announce that we received the 2017 American Marketing Association Spectrum Award for Email...
HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...
A survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...
Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This is critical in...
Over the last decade, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,”...
Although social media platforms such as Facebook, YouTube and Instagram receive much of the buzz about traffic, search engines such as Google,...
In today's highly competitive business marketplace, the difference between barely surviving and thriving often comes down to having a successful...
When someone suggests that you need "more content" for your website, you probably assume they're referring to blogs. They might be, but don't...
This is a guest blog was written by Remen Okoruwa, Co-Founder of StatusQuota.
I recently conducted a study on the state of marketing agency sales...
A simpler, more powerful foundation through HubSpot's Growth Stack: Marketing + Sales + CRM
INBOUND16, HubSpot's annual inbound marketing and...
As you have probably noticed, the trend of pop-ups on websites for lead generation and lead reconversion is becoming increasingly popular. When...
Are you getting ready for INBOUND? INBOUND is HubSpot's annual marketing conference bringing together 18,000+ marketers, sales professionals and...
HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q4 2016 Impact Awards. Prism Global Marketing...
