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Inbound Marketing Tips, News & Insights

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

7 Reasons Why Your eCommerce Store Needs a Blog

Posted by Prism Global Marketing Solutions

As an eCommerce store owner, your primary goal should be to drive as much traffic as possible to your store, in an effort to convert that traffic...

Prism Global Marketing Solutions Wins 2017 Grand Prize HubSpot Impact Award

Posted by Elyse Flynn Meyer

Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

 

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

Finding Your Unique Selling Proposition by Understanding Your Customer's Purchase Decisions

Posted by Prism Global Marketing Solutions

When you are running a marketing department, sales department, or even running your own business, it is critical to understand your customer's...

Setting Goals for Your Marketing Automation Campaigns

Posted by Prism Global Marketing Solutions

Businesses diving into marketing automation, such as email, without setting clear goals is just muddling through. They try to execute whatever...

5 Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...

4 Questions to Ask to Make Sure You’re Hiring the Right Inbound Marketer to Join Your Team

Posted by Elyse Flynn Meyer

Finding candidates to fit the niche marketing roles that require an expertise in inbound marketing can be very challenging. Traditional marketing...

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Flynn Meyer

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing...

B2B vs. B2C Content Marketing: 4 Key Differences

Posted by Prism Global Marketing Solutions

While it may not be surprising to know that there are differences between B2B and B2C content marketing, having an in-depth understanding of their...

How To Leverage Social Media To Build Brand Loyalty

Posted by Elyse Flynn Meyer

Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company....

Prism Global Marketing Wins American Marketing Association Spectrum Award

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is honored to announce that we received the 2017 American Marketing Association Spectrum Award for Email...

Prism Global Marketing Solutions Receives HubSpot Impact Award

Posted by Elyse Flynn Meyer

HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...

Social Media Marketing: How B2B Companies Can Use Social Effectively

Posted by Elyse Flynn Meyer

A survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...

Improve Sales Enablement & Integrate Content Into the Buyer's Journey Using App Data Room and HubSpot

Posted by Elyse Flynn Meyer

Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.  This is critical in...

The Importance of Shifting from an Outbound to Inbound Marketing Strategy

Posted by Rich Meyer

Over the last decade, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,”...

What is SEO? 5 Things to Consider in Your Search Engine Optimization Strategy

Posted by Elyse Flynn Meyer

Although social media platforms such as Facebook, YouTube and Instagram receive much of the buzz about traffic, search engines such as Google,...

8 Critical Components to Develop a Successful Online Marketing Plan

Posted by Elyse Flynn Meyer

In today's highly competitive business marketplace, the difference between barely surviving and thriving often comes down to having a successful...

Content Isn't Just Blogs: Discover 5 Other Methods of Content Marketing

Posted by Elyse Flynn Meyer

When someone suggests that you need "more content" for your website, you probably assume they're referring to blogs. They might be, but don't...

Diving into Agency Sales Enablement

Posted by Prism Global Marketing Solutions

 This is a guest blog was written by Remen Okoruwa, Co-Founder of StatusQuota.

I recently conducted a study on the state of marketing agency sales...