<img src="https://api.socedo.com/trk/3sBnW" alt="" width="1" height="1" style="display:none">

Inbound Marketing Tips, News & Insights

How to Effectively Incorporate Employee Advocacy into Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on...

Creating Engaging Content in the Age of Content Saturation

Posted by Prism Global Marketing Solutions

About four years ago, in 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution...

5 Essential Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

Why You Should Be Leveraging Content Marketing In Your B2B Business

Posted by Prism Global Marketing Solutions

Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

B2B vs. B2C Content Marketing: 4 Key Differences

Posted by Prism Global Marketing Solutions

While it may not be surprising to know that there are differences between B2B and B2C content marketing, having an in-depth understanding of their...

Content Isn't Just Blogs: Discover 5 Other Methods of Content Marketing

Posted by Elyse Flynn Meyer

When someone suggests that you need "more content" for your website, you probably assume they're referring to blogs. They might be, but don't...

Make Your Content Viral: Creating Great Content Your Customers Will Love

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is the key to successful marketing. The problem...

8 Tips for Effectively Optimizing Your Published Content

Posted by Rich Meyer

Everything old is new again - especially if visitors view dated information online.  Thanks to blogs and scanned documents, 1990's information is...

5 Strategies for Your 2015 Inbound Marketing Plan

Posted by Elyse Flynn Meyer

As 2015 begins, companies are carefully constructing their inbound marketing plans for the new year.  Inbound marketing has taken off, and in...

4 Inbound Marketing Lessons from the Keynote Speakers at #INBOUND14

Posted by Emmi Edwards

Last week, I was fortunate enough to attend #INBOUND14 in Boston with the rest of our Prism Global Marketing team. With marketers, authors,...

5 Legal Tips to Remember in Content Marketing

Posted by Elyse Flynn Meyer

Disclaimer: Although this post was written by an attorney and contains legal information, it does not constitute legal advice. Reading this post...

What matters most in content marketing? 4 tips to make your content stand out

Posted by Elyse Flynn Meyer

Content marketing is a key in today’s competitive online marketing landscape.  As more and more companies move to content marketing, you need to...

3 Inbound Marketing Content Creation Tips for B2B Companies

Posted by Elyse Flynn Meyer

If you are marketing to a B2B buyer, inbound marketing needs to be a significant part of your marketing strategy.  With typically more than one...

4 New Year's Resolutions for Content Marketers

Posted by Elyse Flynn Meyer

Now is the time when everyone has made New Year's resolutions, and is working very hard to keep them in mind as they enter 2014.  Are you in the...