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Inbound Marketing Insights

5 Tips to Develop B2B Content That People Trust

Posted by Elyse Flynn Meyer

Your prospects want to buy from brands they can trust. PwC found that 43% of potential B2B buyers say that trust in a brand is one of the top...

4 Overlooked Content Marketing Metrics That Prove Your Content Is Driving Results

Posted by Elyse Flynn Meyer

Do you find it challenging to choose the right metrics to measure your content marketing success? You’re trying to pick the ones that suit your...

5 Ways to Conduct Powerful Market Research to Help Improve Sales

Posted by Prism Global Marketing Solutions

Market research is a tool that you have most likely heard of, but applying this valuable, data-powered tool in your own marketing and sales...

8 Tips to Increase Your Email Subscribers

Posted by Prism Global Marketing Solutions

Statistics show that email marketing produces the highest ROI of all marketing activities. The more email subscribers you have, the better. While...

6 Tips to Creating an Effective Inbound Marketing Email

Posted by Prism Global Marketing Solutions

No matter the scale or niche in which your business operates, you can gain a lot from engaging and re-engaging leads through email marketing....

9 Tips to Write Engaging Content That Your Audience Will Love

Posted by Prism Global Marketing Solutions

Writing engaging content is essential to a successful inbound marketing program. It's not about just creating a lot of content that may not be...

4 Ways to Integrate Customer Journey Mapping into a Marketing Strategy

Posted by Prism Global Marketing Solutions

Customer Journey Mapping has become an indispensable part of work for customer experience professionals, market researchers, and marketers....

7 Strategies for High Performing Blog Content & Conversions

Posted by Rich Meyer

The content you create doesn’t need to stop working once you’ve posted it, as you can easily make the most out of your content by giving it new...

5 Digital Marketing Trends That Should Matter Most to B2B Companies

Posted by Prism Global Marketing Solutions

In a competitive marketplace, your approach to marketing will mean the difference between the success and failure of your B2B company. B2B...

5 Reasons to Include Print & Direct Mail in Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add...

How to Incorporate Employee Advocacy into Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on...

Creating Engaging Content in the Age of Content Saturation

Posted by Prism Global Marketing Solutions

In 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution of content across...

5 Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

Why You Should Be Leveraging Content Marketing In Your B2B Business

Posted by Prism Global Marketing Solutions

Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

B2B vs. B2C Content Marketing: 4 Key Differences to Consider

Posted by Prism Global Marketing Solutions

B2B (Business to Business) and B2C (Business to Consumer) marketing is very different. The channels you want to utilize, messaging, frequency, and...

Content Isn't Just Blogging: 5 Other Methods of Content Marketing

Posted by Elyse Flynn Meyer

When someone suggests that you need "more content" for your website, you probably assume they're referring to blogs. They might be, but don't...

Make Your Content Viral: Creating Great Content Customers Will Love

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is the key to successful marketing. The problem...

8 Tips for Effectively Optimizing Your Published Content

Posted by Rich Meyer

Everything old is new again - especially if visitors view dated information online.  Thanks to blogs and scanned documents, 1990's information is...

5 Strategies for Your 2015 Inbound Marketing Plan

Posted by Emmi Edwards

As 2015 begins, companies are carefully constructing their inbound marketing plans for the new year.  Inbound marketing has taken off, and in...