The world of marketing is continually evolving. It is no longer just about advertising to a broad audience and hoping that the message resonates with the right audience. In today's digital era, marketing centers around targeting your content, messaging, and strategy to the right audience, at the right time, and through the right channels.
If you are looking to grow your business and amplify your online presence, it’s time to consider the following critical questions when developing your integrated inbound marketing strategy:
In this book, discover the tactics and approaches to develop and implement inbound marketing programs for small businesses to enterprise organizations. We will focus on every aspect of the inbound marketing methodology, including how you can optimize the revenue generation trifecta of marketing, sales, and the customer experience. Consider this book your complete guide to mastering the inbound marketing methodology.
Elyse Flynn Meyer is President & Founder of Prism Global Marketing Solutions, a strategic marketing advisory firm, and HubSpot Platinum Partner. She has extensive marketing and sales management experience, specifically in digital and inbound marketing, marketing planning, and sales & marketing alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in various industries, ranging from small businesses to Fortune 500 organizations.
Elyse obtained her Bachelor of Science in Marketing with an emphasis in International Business from The University of Arizona. She also recently graduated from the Chief Marketing Officer program at Columbia Business School. Elyse has received Executive Certificates from Thunderbird School of Global Management in Global Marketing, Global Leadership, and Global Business Essentials. She has also completed executive certificate programs in Digital Marketing from Cornell University and Healthcare Marketing from Pepperdine University.
Elyse has served on boards for the Arizona Animal Welfare League, American Marketing Association, HubSpot Partner Advisory Council, The Eller College of Management Marketing Advisory Board, and The University of Arizona Alumni Association. Elyse has also served on The University of Arizona Marketing Department Academic Review Committee and has taught inbound marketing workshops for students at The University of Arizona. Elyse was a recipient of the 35 Under 35 Entrepreneurs in Arizona Award, 4 Under 40 Marketers in the United States, and 2020 & 2021 Businesswomen to Know in Arizona. In addition, Elyse is part of the Forbes Agency Council and is an active guest blogger for Forbes.