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Inbound Marketing Insights

5 Tips to Develop B2B Content That People Trust

Posted by Elyse Flynn Meyer

Your prospects want to buy from brands they can trust. PwC found that 43% of potential B2B buyers say that trust in a brand is one of the top...

A Beginner's Guide to Revenue Operations (RevOps) for Your Company

Posted by Elyse Flynn Meyer

Have you heard of the flywheel? The flywheel is the next iteration of the funnel and consists of acquiring customers, engaging customers, and...

6 Ways to Optimize Your ABM Strategy Using HubSpot

Posted by Elyse Flynn Meyer

The business-to-business (B2B) world is constantly evolving. More and more companies are being targeted, and more companies are targeting other...

Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy

Posted by Prism Global Marketing Solutions

We are thrilled to announce the launch of Elyse Flynn Meyer's recent book, Mastering Inbound Marketing: Your Complete Guide to Building a...

5 Reasons Why an Integrated CRM Software Improves Team Collaboration

Posted by Prism Global Marketing Solutions

The business use case for CRM software has grown quite a bit in recent years. The reason is because of the the need for improved collaboration and...

6 Actionable Tips to Improve Your Lead to Customer Conversion Rates

Posted by Prism Global Marketing Solutions

If you're like most marketers or business owners, improving lead conversions to customers is a top priority. You go through a lot to generate a...

4 Ways to Integrate Customer Journey Mapping into a Marketing Strategy

Posted by Prism Global Marketing Solutions

Customer Journey Mapping has become an indispensable part of work for customer experience professionals, market researchers, and marketers....

Top HubSpot Marketing, Sales & Service Product Updates from #INBOUND19

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, wrapped up last week in Boston where tens of thousands of business professionals from around the world...

HubSpot Product Updates from #INBOUND18

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

 

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

4 Strategies to Align Your Sales & Marketing Efforts

Posted by Elyse Flynn Meyer

Sales and marketing alignment is an issue that organizations have been facing for years. A primary focus of the marketing department is to...

Inbound Marketing Methodology Step 4: Delight Your Customers

Posted by Elyse Flynn Meyer

Are you optimizing your inbound marketing strategy and delighting your existing customers?  Our recent blog series focuses on the 4 steps of the...

Inbound Marketing Methodology Step 3: Convert Leads Into Customers

Posted by Elyse Flynn Meyer

Are you familiar with the inbound marketing methodology?  Our inbound methodology blog series focuses on the 4 steps of the inbound marketing...

4 Tips to Improve Inbound Selling & Prospecting with HubSpot Sidekick

Posted by Elyse Flynn Meyer

Sidekick by HubSpot is a powerful new e-mailing and prospecting tool. Sidekick delivers information about your e-mail contacts directly into your...

Revolutionizing Inbound Selling: HubSpot's CRM & Sales Sidekick

Posted by Elyse Flynn Meyer

As we all know, the process of how people buy is changing.  The salesperson used to have the power, but now it's the buyer who has the power....