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Customer Journey Mapping has become an indispensable part of work for customer experience professionals, market researchers, and marketers. Customer...
Customer Journey Mapping has become an indispensable part of work for customer experience professionals, market researchers, and marketers. Customer...
In today’s world, having an effective digital marketing campaign is critical to growing your audience and driving brand awareness. Many parts of a...
A leading healthcare company used to rely on standalone marketing and web applications to create content and communicate with its customers. With a...
The content you create doesn’t need to stop working once you’ve posted it, as you can easily make the most out of your content by giving it new...
Inbound marketing is a powerful way to reach new customers, and one of the most effective ways to reach a wider audience is through email marketing....
According to recent research, 47% of marketers believe that email is one of the most effective tactics for capturing and nurturing leads? This means...
B2B marketing plans are oftentimes harder to define and implement than B2C ones, because these plans need to include more variables and approaches...
In a competitive marketplace, your approach to marketing will mean the difference between the success and failure of your B2B company. B2B companies...
Are you just starting out as a small business owner? After developing a perfect business plan and getting all the paperwork in order, the next...
For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. It's not just...
Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add direct...
“Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on our...
As a marketer, you must always be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been...
In 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution of content across digital...
Integrating videos in your emails can have a huge impact on your email marketing efforts, and can help improve their effectiveness across the board. I
In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...
Blogging has come a long way since 1994 when freelance journalist Justin Hall published his first blog on the internet. In today's times, it feels...
In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the focus...
To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those who...
Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested in...
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