--- title: 5 Reasons to Include Print & Direct Mail in Your Marketing Strategy description: Print and direct mail may not be your go-to strategy, but they're far from obsolete. Here are 5 reasons why they should still be included in your strategy. image: https://www.prismglobalmarketing.com/hubfs/2.02-1200x628-%20Prism%20Global%20Marketing%20Solutions-CR-283693.png --- [![prism_global_marketing](https://www.prismglobalmarketing.com/hs-fs/hubfs/prism_global.jpg?width=1415&name=prism_global.jpg "prism_global_marketing")](https://www.prismglobalmarketing.com) [HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner) # Inbound Marketing Insights ## [5 Reasons to Include Print & Direct Mail in Your Marketing Strategy](https://www.prismglobalmarketing.com/blog/five-reasons-include-print-direct-mail-in-your-marketing-strategy) Posted by [Prism Global Marketing Solutions](https://www.prismglobalmarketing.com/blog/author/prism-global-marketing-solutions) | 3 Minutes to Read - [Tweet](https://twitter.com/share) Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add direct mail to your rotation of marketing tactics if you aren't currently using it. In fact, since there is less competition in direct mail marketing than there used to be, you might find it a great way to stand out from the pack and reach consumers who might otherwise have never heard of your business. Here are five reasons why print and direct mail should still have a place in your marketing strategy: **1. Direct mail is more tangible than digital marketing **Online ads are fleeting to look at -- and sometimes, that means their impact on consumers is fleeting, too (when was the last time you saw an online ad memorable enough that you were still thinking about it hours or days later?) Direct mail, on the other hand, asserts itself. It's a physical object that recipients have to pick up and interact with. You can stick an interesting brochure on your fridge or put it aside to look at later. Online ads are often out of mind as soon as they're out of sight. **2. Print ads can be more personal than online ads **Most smartphone users get bombarded with ads every single day. There's nothing particularly personal about digital advertising, even if it's well-targeted -- it's just one more thing to scroll past. Some online ads are even downright annoying. By comparison, print advertising has a much more personal touch. It's similar to email marketing but with the potential to make an even more tangible impact. Most people like getting mail and checking their mailbox regularly, so direct mail marketing can be an effective way to stand out from your all-digital competitors.  **3. Direct mail offers an impressive ROI **You know how important it is to allocate your marketing dollars to strategies that offer the biggest investment return. But did you know that print marketing has an excellent ROI that rivals that of many major digital marketing strategies? On average, you can expect to make $13 for every $1 that you spend on direct mail marketing. Of course, the exact ROI varies based on how good your campaigns are, so putting in the effort to become a skilled print marketer is well worth your while. **4. Direct mail is less likely to seem like spam than online advertising **Online advertising is becoming more and more sophisticated, and marketers have increasingly precise control over which prospects they target. Despite this, a great deal of digital marketing still comes off as spam to consumers. You've probably been annoyed by this type of advertising yourself -- think pop-up ads and pushy sales emails. Direct mail, on the other hand, is far less likely to be seen as an unwelcome annoyance. At worst, your materials will simply get dropped in the recycle bin. But it's more likely that people will take a look at what you sent them since a physical piece of mail is hard to ignore.  **5. Direct mail lets you target prospects closely **Thanks to new developments in the tech sphere, digital marketers have more targeting options than ever before at their fingertips. There are several very sophisticated tools that integrate with many marketing automation platforms, allowing you to customize your direct mail campaigns to align directly with your digital campaigns, making for a cohesive experience for your prospects and customers. With all these new techniques stealing the show, it's easy to forget that "old-fashioned" marketing methods like direct mail also offer lots of targeting benefits. In fact, depending on how much information you have about your audience, print marketing may even let you target the consumers you want to reach in a *more* granular way than digital advertising.  While digital marketing continues to dominate, direct mail remains a powerful, underutilized tool that can enhance your marketing strategy in meaningful ways. Its tangible nature, personal touch, strong ROI, and ability to cut through digital noise make it a valuable complement to your online efforts. By integrating direct mail into your rotation, you can create a well-rounded, multi-channel approach that resonates with consumers and helps your brand stand out. In a world where digital ads can be easily ignored, a well-executed direct mail campaign could be the key to making a lasting impression. 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