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Inbound Marketing Insights

Case Study: Increase Online Conversions by 38% with HubSpot's CMS

Posted by Elyse Flynn Meyer

A leading healthcare company used to rely on standalone marketing and web applications to create content and communicate with its customers. With a growing and increasingly diverse customer base, the company turned to HubSpot to standardize its marketing technologies, streamline its communications, and enhance its online customer experience for better retention and sales.

To better communicate with patients, healthcare providers, payors, and pharmaceutical manufacturers, the healthcare company needed to replace the disparate digital marketing platforms it had been using with fully integrated applications featuring powerful analytics, insights, and automation. 

The company relies on a number of HubSpot features apps such as CMS Hub and Analytics tool to provide real-time data and actionable insights for delivering powerful, targeted content to diverse customer segments. Other HubSpot apps like list building, landing pages, SEO, workflow automation, and smart calls-to-action features also play a key role in helping the marketing team engage customers in ways no one else in the industry does. That has led to tremendous results by leveraging HubSpot's CMS hub.

Healthcare Inbound Marketing Results

One of the company's primary objectives was to personalize the customer experience on its website and through its marketing communications. Before HubSpot, this meant manually changing content and page layouts to address each of the company’s customer segments, as well as manually coding to optimize for mobile.

Instead, CMS Hub is mobile-ready, right out-of-the-box for easy browsing and navigation on any device and features several built-in marketing applications to ensure the most personalized experience possible. Their team uses the integrated CMS Hub to rapidly design an easy-to-navigate, fully optimized site.

The smart content and smart CTAs apps dynamically tailor content, images and calls-to-action in emails and on landing pages for every visitor. Their team also loves the valuable insights they can get with HubSpot’s progressive forms, social inbox monitoring, and page performance metrics that shape his team’s conversion strategies.

“HubSpot makes it easier to strategically place conversion opportunities everywhere on our site based on real-time statistics and precise customer personas,” their VP of Marketing says. “Once we know what customers are looking for, the custom workflows automatically change how and when content is deployed without us having to manage it, which has led to a 38% increase in conversions this year alone.

Are you interested in seeing how HubSpot's CMS can help redefine your marketing and sales process? Schedule a complimentary consultation with our team to see how you can grow using HubSpot's CMS hub.

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Topics: inbound marketing, HubSpot, marketing, search engine optimization

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Diamond Partner based in Phoenix, Arizona. Elyse is also a HubSpot Accredited Trainer, author, and contributor for Forbes.