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Inbound Marketing Tips, News & Insights

5 Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...

4 Ways Public Relations Integrates with Inbound Marketing

Posted by Emmi Edwards

This summer, I interned at Nexus Communications, a Public Relations company in London, England.  Prior to this internship, I had never worked in...

Prism Global Marketing Solutions Sponsors the Marketing Technology Summit 2014

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is thrilled to be a sponsor of the Marketing Technology Summit hosted by the Arizona Technology Council and the...

How To Effectively Utilize Storytelling in B2B Marketing

Posted by Emmi Edwards

"Storytelling is the most undervalued skill in business." This was a key takeaway from a recent Phoenix Business Marketing Association meeting....