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Inbound Marketing Insights

5 Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...

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4 Ways Public Relations Integrates with Inbound Marketing

Posted by Emmi Edwards

This summer, I interned at Nexus Communications, a Public Relations company in London, England.  Prior to this internship, I had never worked in...

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Prism Global Marketing Solutions Sponsors the Marketing Technology Summit 2014

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is thrilled to be a sponsor of the Marketing Technology Summit hosted by the Arizona Technology Council and the...

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How To Effectively Utilize Storytelling in B2B Marketing

Posted by Emmi Edwards

"Storytelling is the most undervalued skill in business." This was a key takeaway from a recent Phoenix Business Marketing Association meeting....

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