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Inbound Marketing Insights

Elyse Flynn Meyer

Recent Posts

Case Study: 442% Increase in Conversions in Higher Education

Posted by Elyse Flynn Meyer

Thunderbird Online was having trouble driving traffic to their site, and even worse, converting that traffic. They needed a reliable, in-house system...

Case Study: Increase Online Conversions by 38% with HubSpot's CMS

Posted by Elyse Flynn Meyer

A leading healthcare company used to rely on standalone marketing and web applications to create content and communicate with its customers. With a...

Top HubSpot Marketing, Sales & Service Product Updates from #INBOUND19

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, wrapped up last week in Boston where tens of thousands of business professionals from around the world gathered...

Case Study: Increase ROI & New Leads Using Integrated Inbound Strategy

Posted by Elyse Flynn Meyer

Implementing the inbound marketing methodology is a comprehensive process that requires the right mix of marketing strategy, content creation,...

[Real Results] Before & After Working a HubSpot Platinum Partner

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

Case Study: Solar Company Grows New Leads by 49% in 6 Months 🌞

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

Connecting With Your Audience & Authentically Communicating Your Brand

Posted by Elyse Flynn Meyer

With millions of businesses looking to compete for mindshare, having a strong and authentic brand is critical for businesses to differentiate...

HubSpot Product Updates from #INBOUND18

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...

How To Develop & Manage a Successful Influencer Marketing Strategy

Posted by Elyse Flynn Meyer

To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach...

Metrics That Matter: Beyond Views...What Really Shows Video Marketing Success?

Posted by Elyse Flynn Meyer

In the digital age, video content has become one of the most powerful tools in a marketer’s arsenal. Its ability to engage, educate, and inspire...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last ten years, and for good reason. Inbound marketing is cost-efficient, organic, and it...

Prism Global Marketing Solutions Named Wistia Gold Agency Partner

Posted by Elyse Flynn Meyer

We are proud to announce that Prism Global Marketing Solutions has been selected as a Wistia Gold Agency Partner. Wistia is one of the top video...

6 Steps To Align Your Marketing Automation with the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

Prism Global Marketing Solutions Wins 2017 HubSpot Impact Award Grand Prize

Posted by Elyse Flynn Meyer

Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

5 Reasons To Implement ABM Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Account-based marketing (ABM), also known as key account marketing, is astrategic approachto B2B marketing based on goals for specific target...

4 Questions to Ask to Help You Hire the Right Inbound Marketer

Posted by Elyse Flynn Meyer

Finding candidates to fit the niche marketing roles that require expertise in inbound marketing can be very challenging. Traditional marketing and...

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Flynn Meyer

Businesses must start adapting their marketing efforts to keep up with technological advances. Mobile device adoption rates are increasing at an...

5 Ways to Leverage Social Media to Build Brand Loyalty

Posted by Elyse Flynn Meyer

Brand loyalty is defined as the partiality of a consumer toward one business or product over another, and it can often make or break a company. Brand...