Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...
Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...
Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...
Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...
INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...
Account-based marketing (ABM), also known as key account marketing, is astrategic approachto B2B marketing based on goals for specific target...
Finding candidates to fit the niche marketing roles that require expertise in inbound marketing can be very challenging. Traditional marketing and...
Businesses must start adapting their marketing efforts to keep up with technological advances. Mobile device adoption rates are increasing at an...
Brand loyalty is defined as the partiality of a consumer toward one business or product over another, and it can often make or break a company. Brand...
HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...
A HubSpot survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...
Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This is critical in...
Although social media platforms such as Facebook, YouTube, and Instagram receive much of the buzz around digital marketing, it's essential not to...
In today's highly competitive business marketplace, the difference between surviving and thriving often comes down to having a successful online...
When someone suggests you need "more content" for your website, you probably assume they're referring to blogs. They might be but don't overlook...
A simpler, more powerful foundation through HubSpot's Growth Stack: Marketing + Sales + CRM
INBOUND16, HubSpot's annual inbound marketing and sales...
The trend of pop-up forms on websites for lead generation and lead reconversion is becoming increasingly popular. When these pop-up forms are used...
Are you getting ready for INBOUND? INBOUND is HubSpot's annual marketing conference bringing together marketers, sales professionals and business...
Sales and marketing alignment is an issue that organizations have been facing for years. The marketing department's primary focus is generating leads...
With 60% of marketers creating at least one piece of content each day, it is clear that content is the key to successful marketing. The problem is,...
Trade shows are a part of most marketing strategies, yet often, trade shows almost always appear to be “stand-alone” marketing activities, versus...
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