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Inbound Marketing Insights

3 Essential Tips for Event Email Marketing Success

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...

A Professional Take on Email Marketing Campaigns: 7 Mistakes to Avoid

Posted by Prism Global Marketing Solutions

Many claim that email marketing is essentially ineffective. Why? Because people’s inboxes are filled with ads and marketing materials that frustrate...

7 Emotional Triggers to Keep Your Email Subscribers Engaged

Posted by Prism Global Marketing Solutions

Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because you got excited...

4 Reasons the C-Suite Needs to Invest in Email Marketing

Posted by Elyse Flynn Meyer

 With 94% of B2B buyers saying they conduct research before purchasing a business product, companies realize that they can’t wait for their prospects...

6 Tips to Increase Your Email Marketing Conversion Rates

Posted by Elyse Flynn Meyer

Contrary to what others might say, email marketing is still incredibly effective for engaging with your prospects and customers. The fact is that ...