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In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...
In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...
Blogging has come a long way since 1994 when freelance journalist Justin Hall published his first blog on the internet. In today's times, it feels...
We are honored to announce that Prism Global Marketing Solutions has been selected as one of the Top 10 HubSpot Solutions Providers by Marketing Tech...
In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the focus...
To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those who...
Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested in...
Process automation is becoming increasingly popular within organizations, and marketing is undoubtedly no different. However, some hear the word...
A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...
Implementing the inbound methodology is a comprehensive process that requires the right mix of marketing strategy, content creation, promotion,...
You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest that...
With millions of businesses looking to compete for mindshare, having a strong and authentic brand is critical for businesses to differentiate...
HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...
We are honored to announce that Prism Global Marketing Solutions has been selected as one of theTop 10 MarTech Startups in 2018by Marketing Tech...
On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...
If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale in...
Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...
Social media is a vital component of your company’s online presence. It will help your business increase its reach, manage its reputation, and...
To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach...
Content marketing is a term often used but rarely defined. The name is slightly confusing because when people hear “content,” they think one thing,...
With the decline of traditional forms of advertising, social media is being used as a vehicle for branded messaging and content. Many companies are...
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