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Inbound Marketing Insights

4 Mistakes to Avoid When Marketing Your Products Online

Posted by Prism Global Marketing Solutions

If you want your business to thrive and succeed over time, you need to be able to market your products online. Everyone can be contacted and searched...

A Professional Take on Email Marketing Campaigns: 7 Mistakes to Avoid

Posted by Prism Global Marketing Solutions

Many claim that email marketing is essentially ineffective. Why? Because people’s inboxes are filled with ads and marketing materials that frustrate...

7 Ways to Leverage Video in Your Marketing Efforts

Posted by Rich Meyer

Creating high-quality video content that can be used effectively can quickly become the centerpiece of your entire marketing strategy. Video content...

[Explainer Video] What is Inbound Marketing?

Posted by Rich Meyer

There's been a lot of buzz around inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient and has the...

Metrics That Matter: Beyond Views...What Really Shows Video Marketing Success?

Posted by Elyse Flynn Meyer

In the digital age, video content has become one of the most powerful tools in a marketer’s arsenal. Its ability to engage, educate, and inspire...

5 Reasons to Incorporate Video Marketing into Your Digital Strategy

Posted by Rich Meyer

Video is one of the most important pieces to consider in your digital marketing strategy.63% of businessesare already using video as a marketing...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last ten years, and for good reason. Inbound marketing is cost-efficient, organic, and it...

7 Emotional Triggers to Keep Your Email Subscribers Engaged

Posted by Prism Global Marketing Solutions

Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because you got excited...

6 Steps To Align Your Marketing Automation with the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

7 Reasons Why Your eCommerce Store Needs a Blog

Posted by Prism Global Marketing Solutions

As an eCommerce store owner, your primary goal should be to drive qualified website traffic to your store to convert that traffic into paying...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

How Purchasing Decisions Help Drive Your Unique Selling Propositions

Posted by Prism Global Marketing Solutions

When running a marketing department, sales department, or even your own business, it is critical to understand your customer's purchasing decisions...

5 Tips to Set Goals for Your Marketing Automation Campaigns

Posted by Prism Global Marketing Solutions

Businesses starting their marketing automation need to set clear goals on what they want to achieve through email automation. Setting your goals and...

5 Reasons To Implement ABM Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Account-based marketing (ABM), also known as key account marketing, is astrategic approachto B2B marketing based on goals for specific target...

4 Questions to Ask to Help You Hire the Right Inbound Marketer

Posted by Elyse Flynn Meyer

Finding candidates to fit the niche marketing roles that require expertise in inbound marketing can be very challenging. Traditional marketing and...

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Flynn Meyer

Businesses must start adapting their marketing efforts to keep up with technological advances. Mobile device adoption rates are increasing at an...

Improve Sales Enablement & Integrate Content Into the Buyer's Journey

Posted by Elyse Flynn Meyer

Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This is critical in...

The Importance of Shifting from Outbound to Inbound Marketing Strategy

Posted by Rich Meyer

Over the last 15 years, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,”...

8 Steps to Develop & Execute a Successful Online Marketing Plan

Posted by Elyse Flynn Meyer

In today's highly competitive business marketplace, the difference between surviving and thriving often comes down to having a successful online...