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Inbound Marketing Insights

7 Ways To Turn Great Content Into Great Video

Posted by Prism Global Marketing Solutions

You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest that...

Connecting With Your Audience & Authentically Communicating Your Brand

Posted by Elyse Flynn Meyer

With millions of businesses looking to compete for mindshare, having a strong and authentic brand is critical for businesses to differentiate...

HubSpot Product Updates from #INBOUND18

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...

Prism Global Marketing Solutions Named a Top 10 MarTech Startup by Marketing Tech Outlook

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions has been selected as one of theTop 10 MarTech Startups in 2018by Marketing Tech...

5 Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

3 Secrets for Accomplishing More with Less Stress

Posted by Prism Global Marketing Solutions

If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale in...

3 Ways to Optimize Your Event Marketing Email Campaigns

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes, like unclear calls to action or complex registration processes, can leave your campaign cold and your event...

6 Ways to Get the Most From Your Social Media Strategy

Posted by Prism Global Marketing Solutions

Social media is a vital component of your company’s online presence. It will help your business increase its reach, manage its reputation, and...

How To Develop & Manage a Successful Influencer Marketing Strategy

Posted by Elyse Flynn Meyer

To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach...

Why You Should Be Leveraging Content Marketing In Your B2B Marketing

Posted by Prism Global Marketing Solutions

Content marketing is a term often used but rarely defined. The name is slightly confusing because when people hear “content,” they think one thing,...

12 Ways To Make Your Influencer Marketing Campaign Deliver Results

Posted by Prism Global Marketing Solutions

With the decline of traditional forms of advertising, social media is being used as a vehicle for branded messaging and content. Many companies are...

4 Mistakes to Avoid When Marketing Your Products Online

Posted by Prism Global Marketing Solutions

If you want your business to thrive and succeed over time, you need to be able to market your products online. Everyone can be contacted and searched...

A Professional Take on Email Marketing Campaigns: 7 Mistakes to Avoid

Posted by Prism Global Marketing Solutions

Many claim that email marketing is essentially ineffective. Why? Because people’s inboxes are filled with ads and marketing materials that frustrate...

7 Ways to Leverage Video in Your Marketing Efforts

Posted by Rich Meyer

Creating high-quality video content that can be used effectively can quickly become the centerpiece of your entire marketing strategy. Video content...

[Explainer Video] What is Inbound Marketing?

Posted by Rich Meyer

There's been a lot of buzz around inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient and has the...

Metrics That Matter: Beyond Views...What Really Shows Video Marketing Success?

Posted by Elyse Flynn Meyer

In the digital age, video content has become one of the most powerful tools in a marketer’s arsenal. Its ability to engage, educate, and inspire...

5 Reasons to Incorporate Video Marketing into Your Digital Strategy

Posted by Rich Meyer

Video is one of the most important pieces to consider in your digital marketing strategy.63% of businessesare already using video as a marketing...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last ten years, and for good reason. Inbound marketing is cost-efficient, organic, and it...

7 Emotional Triggers to Keep Your Email Subscribers Engaged

Posted by Prism Global Marketing Solutions

Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because you got excited...

6 Steps To Align Your Marketing Automation with the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...