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Inbound Marketing Insights

8 Tips to Increase Your Email Subscribers

Posted by Prism Global Marketing Solutions

Statistics show that email marketing produces the highest ROI of all marketing activities. The more email subscribers you have, the better. While...

10 Ways to Increase Your Company's Facebook Page Engagement

Posted by Prism Global Marketing Solutions

In 2017, Facebook engagement fell by 20 percent, according to a BuzzSumo report of over 880 million Facebook posts by brands and publishers.While...

8 Steps to Build a Marketing Email That Will Generate Real Results

Posted by Prism Global Marketing Solutions

Email marketing has proved to be one of the most effective digital marketing strategies to continue to communicate with your existing audience and...

5 Reasons Why an Integrated CRM Software Improves Team Collaboration

Posted by Prism Global Marketing Solutions

The business use case for CRM software has grown quite a bit in recent years. The reason is because of the the need for improved collaboration and...

6 Tips to Creating an Effective Inbound Marketing Email

Posted by Prism Global Marketing Solutions

No matter the scale or niche in which your business operates, you can gain a lot from engaging and re-engaging leads through email marketing. Rather...

9 Tips to Write Engaging Content That Your Audience Will Love

Posted by Prism Global Marketing Solutions

Writing engaging content is essential to a successful inbound marketing program. And not all content is created equal. Every piece of content you...

3 Reasons to Include Sustainability in Your Digital Marketing Strategy

Posted by Prism Global Marketing Solutions

More and more consumers are communicating how important it is to connect with and support brands that share their same values. Business owners...

HubSpot Product Updates from INBOUND 2020

Posted by Elyse Flynn Meyer

INBOUND 2020 has been a phenomenal virtual conference experience. While it's quite different from past years, HubSpot has done a great job with the...

Case Study: Using Inbound Marketing to Take Your Webinar Strategy to the Next Level

Posted by Rich Meyer

Event marketing and webinar marketing are important parts of the marketing strategy for many organizations. Whether you attend trade shows, host...

Case Study: 271% Increase in Leads and a 20% Increase in Revenue with Integrated Inbound Marketing

Posted by Elyse Flynn Meyer

Implementing the inbound marketing methodology requires the right mix of marketing strategy, content, digital amplification, and actionable insights....

Case Study: 327% Increase in Qualified Leads with Conversion Rate Optimization

Posted by Elyse Flynn Meyer

Are you looking to increase the number of new leads generated every month? Most companies will answer yes because lead generation is the key...

6 Fundamental Guidelines to Market Ethically to Women

Posted by Prism Global Marketing Solutions

By its very nature, your company's branding and marketing send a message. But is your message being received the way you intended? 

"The media" has...

9 Tips to Optimize Your Social Media Marketing Strategy

Posted by Prism Global Marketing Solutions

3.1 billion people globally use social media, and no business can afford to miss out on social media marketing as part of their strategy. If you are...

A/B Testing 101: How to Improve Your Website with Data-Driven Decisions

Posted by Prism Global Marketing Solutions

Conversion rate optimization can be very complex, involving many factors that must be carefully considered and balanced. When it comes to creating...

7 Tips to Build a Successful Social Media Strategy

Posted by Prism Global Marketing Solutions

TikTok, YouTube, Facebook, Instagram, Snapchat, Twitter...the list is endless. With 4.76 billion users on social media and 92% of marketers already...

5 Ways to Improve Your SEO Results

Posted by Prism Global Marketing Solutions

Are you looking to get your website to rank higher organically in search engines? Because traffic is one of the keys to growth for any business, your...

8 Actionable Techniques to Keep Visitors on Your Website Longer

Posted by Prism Global Marketing Solutions

One of the most worrying facts for website owners is that most people leave a new website in under a minute. This brief interaction means that...

5 Facets of Inbound Marketing to Help You Generate More Leads

Posted by Prism Global Marketing Solutions

Inbound Marketing remains one of the most cost-effective methods of generating leads for your business. With little cost, the promotion techniques...

6 Actionable Tips to Improve Your Lead to Customer Conversion Rates

Posted by Prism Global Marketing Solutions

If you're like most marketers or business owners, improving lead conversions to customers is a top priority. You go through a lot to generate a lead...

5 Ways to Increase User Engagement & Lead Generation with Pop-Up Forms

Posted by Prism Global Marketing Solutions

There are a lot of things that disrupt our flow while browsing, thus interfering with the user experience. Website pop-ups have collectively...