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A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...
A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which...
Implementing the inbound methodology is a comprehensive process that requires the right mix of marketing strategy, content creation, promotion,...
You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest that...
With millions of businesses looking to compete for mindshare, having a strong and authentic brand is critical for businesses to differentiate...
HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...
We are honored to announce that Prism Global Marketing Solutions has been selected as one of theTop 10 MarTech Startups in 2018by Marketing Tech...
On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...
If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale in...
Common event email marketing mistakes, like unclear calls to action or complex registration processes, can leave your campaign cold and your event...
Social media is a vital component of your company’s online presence. It will help your business increase its reach, manage its reputation, and...
To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to reach...
Elyse Flynn Meyer, Owner & Founder ofPrism Global Marketing Solutions,recently co-authored the book, “Breaking the Concrete Ceiling: Empowerment...
Content marketing is a term often used but rarely defined. The name is slightly confusing because when people hear “content,” they think one thing,...
With the decline of traditional forms of advertising, social media is being used as a vehicle for branded messaging and content. Many companies are...
We are honored to announce that Prism Global Marketing Solutions recently received the Most Outstanding Inbound Marketing Agency 2018 Award from CV...
If you want your business to thrive and succeed over time, you need to be able to market your products online. Everyone can be contacted and searched...
Many claim that email marketing is essentially ineffective. Why? Because people’s inboxes are filled with ads and marketing materials that frustrate...
Creating high-quality video content that can be used effectively can quickly become the centerpiece of your entire marketing strategy. Video content...
There's been a lot of buzz around inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient and has the...
In the digital age, video content has become one of the most powerful tools in a marketer’s arsenal. Its ability to engage, educate, and inspire...
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