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Inbound Marketing Insights

[B2B Vs. B2C] How Often Should You Be Blogging?

Posted by Prism Global Marketing Solutions

Blogging has significantly evolved over the years, transforming from its humble beginnings as a simple online diary or journal used by individuals to...

5 Reasons to Incorporate Video Marketing into Your Digital Strategy

Posted by Rich Meyer

Video is one of the most important pieces to consider in your digital marketing strategy.63% of businessesare already using video as a marketing...

TMT Magazine Names Prism Global Marketing Solutions Best Inbound Marketing Agency

Posted by Prism Global Marketing Solutions

We are honored  to announce that Prism Global Marketing Solutions recently received the 2018 Best Inbound Marketing Agency Award from TMT Magazine...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last ten years, and for good reason. Inbound marketing is cost-efficient, organic, and it...

Prism Global Marketing Solutions Receives Two Prestigious Marketing Awards from ACQ Magazine

Posted by Prism Global Marketing Solutions

We are honored  to announce that Prism Global Marketing Solutions recently received the 2017 Strategic Marketing Agency of the Year Award from ACQ...

7 Emotional Triggers to Keep Your Email Subscribers Engaged

Posted by Prism Global Marketing Solutions

Most often, the way we feel influences our decisions and actions. Can you still remember the last time you bought an item because you got excited...

Prism Global Marketing Solutions Named Wistia Gold Agency Partner

Posted by Elyse Flynn Meyer

We are proud to announce that Prism Global Marketing Solutions has been selected as a Wistia Gold Agency Partner. Wistia is one of the top video...

6 Steps To Align Your Marketing Automation with the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...

Corporate Vision Magazine Names Prism Global Marketing Solutions Marketing Consultant of the Year

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions was recently named the 2017 Marketing Consultant of the Year by UK’s Corporate...

8 Steps To Develop & Maintain a Robust Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

7 Reasons Why Your eCommerce Store Needs a Blog

Posted by Prism Global Marketing Solutions

As an eCommerce store owner, your primary goal should be to drive qualified website traffic to your store to convert that traffic into paying...

Prism Global Marketing Solutions Wins 2017 HubSpot Impact Award Grand Prize

Posted by Elyse Flynn Meyer

Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

How Purchasing Decisions Help Drive Your Unique Selling Propositions

Posted by Prism Global Marketing Solutions

When running a marketing department, sales department, or even your own business, it is critical to understand your customer's purchasing decisions...

5 Tips to Set Goals for Your Marketing Automation Campaigns

Posted by Prism Global Marketing Solutions

Businesses starting their marketing automation need to set clear goals on what they want to achieve through email automation. Setting your goals and...

5 Reasons To Implement ABM Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Account-based marketing (ABM), also known as key account marketing, is astrategic approachto B2B marketing based on goals for specific target...

4 Questions to Ask to Help You Hire the Right Inbound Marketer

Posted by Elyse Flynn Meyer

Finding candidates to fit the niche marketing roles that require expertise in inbound marketing can be very challenging. Traditional marketing and...

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Flynn Meyer

Businesses must start adapting their marketing efforts to keep up with technological advances. Mobile device adoption rates are increasing at an...

B2B vs. B2C Content Marketing: 4 Key Differences to Consider

Posted by Prism Global Marketing Solutions

B2B (Business to Business) and B2C (Business to Consumer) marketing is very different. The channels you want to utilize, messaging, frequency, and...

5 Ways to Leverage Social Media to Build Brand Loyalty

Posted by Elyse Flynn Meyer

Brand loyalty is defined as the partiality of a consumer toward one business or product over another, and it can often make or break a company. Brand...