Inbound Marketing Insights

A reasonable click-through rate means your ads are relevant and helpful. Search engine algorithms recognize that people click on your ads, which results in a higher organic ranking.

For every brand, it's essential that you craft your ads with an increased click-through rate in mind. But how can you accomplish this? Improving your click-through rates is much easier than it seems, and we've decided to aid you. This blog will cover seven essential tips for improving your click-through rates.

1. Include an offer in your headline
In the marketing ethos, profits and click-through rates aren't a priority. Instead, they are merely a by-product of the marketer's will to solve customers' problems. Every service and product reaches its full potential when it's marketed as a remedy or a solution. Your marketing campaigns should reflect just that.

When crafting an ad for Google AdWords, Facebook Ads, or any other platform, you must emphasize the solution to a problem. The place to notify customers of that is the headline. Don't include general or unnecessary information – be direct and show you can solve a problem.

The best way to accomplish this is to turn your offer into a headline. Could you include numbers so people can see why you are better than the competition? However, it would be best if you always were careful with the construction of the headline because…

2. Make the headline short and understandable
We're sure you have much to share, but it would be best to include that in your meta description. Why exactly?

According to research by Ad Espresso, short headlines are the trend in 2018. On average, headlines have at most five words. The ad text is getting bigger, with 19 words comprising this part of ads.

Being short and concise allows you to get your point across. People ignore ads more than ever, so you must use the small time window to capture their attention. As your ads become easier to understand, your click-through rates will skyrocket.

Don't worry; there is more than enough space to explain the details. Please focus on the headline and include your idea with its keywords…

3. Make sure the primary keyword is in the display URL
Digital marketing is all about using available space to your advantage. Marketers are preoccupied with ad text, headlines, and other segments. They get so obsessed that they forget the most important display URL.

Display URLs might be considered a minor SEO-improving factor, but they can make your ad more persuasive and improve your click-through rate. To accomplish this, could you include your main keyword in the URL, not just the title tag and the description?

According to a report on Wordstream, 33% of all ads ignored the use of keywords in their display URL. It's well-known that ads with keywords have much higher click-through rates than those that don't.

4. Put a period at the end of the first line of the description
This hack is handy in improving your click-through rates and tricking search engines. The headline of the ad text in Google AdWords is limited to just 25 characters.

On the other hand, the description has a limit of 35 characters. How can you use this to your advantage? Could you add a period at the end of your first description line? What does this accomplish?

Due to a proper "bug" in Google's software, the first line gets inserted into the headline. Remember to keep it brisk and short. Ideally, if possible, you should use this opportunity to squeeze in your secondary keywords m. The result will be an aesthetically pleasing balance within your ad. 

5. Target your ads correctly
Most ads don't have a high click-through rate because the wrong people see them. Advertising something that isn't interesting to people will make your PPC campaigns a failed investment. You must use audience segmentation's powers to ensure you are targeting correctly. Depending on the platform you choose, there are different segmentation rules you can leverage, and this will help to lower your cost-per-click and increase your click-through rates.

6. Segment your audience
Chances are that you're running multiple campaigns at the same time. Instead of having them slightly different, why not direct them to different segments of your audience? Segmenting the audience you're creating ads can significantly increase your click-through rates.

The previous section emphasizes targeting, but you have to do your research and segment your audience. One campaign can be for people in the Far East, the other for teenagers, and so on. Knowing how to categorize your audience data is the best way to urge people to click on your ads.

7. Know when to advertise
Seasonal trends are an essential part of digital marketing. If you're worried about a low click-through rate, maybe you should start seeing when ads for specific products perform the best. Running a campaign more aggressively at the right time is just the thing you need.

Please be sure to recognize when your products perform the best and use the ideal time window. Knowing when people need to see something is the most underrated step in increasing click-through rates.

As you can see, improving your click-through rates is relatively easy. You need to target your ads and release them at the right time. The results will be excellent. Could you make sure you structure the headline the right way and use any existing bugs? With just these seven tips, you will see an improvement in your click-through rate. Your creativity and ideas will finally reach the right audience.

If you're interested in discussing your current marketing strategy and how you can further align that with your brand and voice, schedule an inbound marketing consultation with our team.