Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...
Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better measurement...
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We are honored to announce that Prism Global Marketing Solutions was recently named the 2017 Marketing Consultant of the Year by UK’s Corporate...
Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...
As an eCommerce store owner, your primary goal should be to drive qualified website traffic to your store to convert that traffic into paying...
Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...
INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...
When running a marketing department, sales department, or even your own business, it is critical to understand your customer's purchasing decisions...
Businesses starting their marketing automation need to set clear goals on what they want to achieve through email automation. Setting your goals and...
Account-based marketing (ABM), also known as key account marketing, is astrategic approachto B2B marketing based on goals for specific target...
Finding candidates to fit the niche marketing roles that require expertise in inbound marketing can be very challenging. Traditional marketing and...
Businesses must start adapting their marketing efforts to keep up with technological advances. Mobile device adoption rates are increasing at an...
B2B (Business to Business) and B2C (Business to Consumer) marketing is very different. The channels you want to utilize, messaging, frequency, and...
Brand loyalty is defined as the partiality of a consumer toward one business or product over another, and it can often make or break a company. Brand...
Prism Global Marketing Solutions is honored to announce that we received the 2017 American Marketing Association Spectrum Award for Email Marketing....
HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...
A HubSpot survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...
Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This is critical in...
Over the last 15 years, there has been a major shift from outbound marketing to inbound marketing. Often referred to as “interruption marketing,”...
Although social media platforms such as Facebook, YouTube, and Instagram receive much of the buzz around digital marketing, it's essential not to...
In today's highly competitive business marketplace, the difference between surviving and thriving often comes down to having a successful online...
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