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Inbound Marketing Insights

7 Ways to Leverage Video in Your Marketing Efforts

Posted by Rich Meyer | 2 Minutes to Read

Creating high-quality video content that can be used effectively can quickly become the centerpiece of your entire marketing strategy. Video content can provide audiences with material that's not only entertaining but can provide important information and messages that you're trying to communicate to a specific audience.

As with almost all companies, creating high-quality video content aims to increase engagement with your target audience and ultimately achieve higher conversion rates. If you are looking to leverage more video content in your marketing efforts effectively, here are seven ways to achieve it:

1. Establish trust
Video content is a great way for you to reach out to your audience and tell them about your company and its individuals. DIt'seveloping this kind of human trust is vital because customers react much more readily to other humans. Consider using real customers who can offer testimonials to establish trust with an even wider audience.

2. Focus on good content
Quality is always important, but your top priority should always be providing great content to viewers. Content should be as informative as possible because users are watching in the first place to be informed. Suppose you can effectively get your message across and do it in a way that you've impressed viewers with the quality of your production. In that case, it can leave an excellent impression, which is highly favorable to your company.

3. Be informative
Short, informative videos can be the most effective way to reach your target audience. Most people are unwilling to watch long-running videos, so make your point quickly and then wrap it up. If you have a lot more to tell, think about creating a follow-up video or some other piece of content that will support the message you're trying to convey.

4. Use influencers
Including influential personalities in your videos can be an excellent strategy since these people have their bn followings. An endorsement from an influencer is another way of generating trust for your company and encouraging followers to engage with your company and perhaps make a purchase.

5. Include a lead capture form
Research shows that adding a lead capture form to a video, especially within the first 10-20 percent, can increase conversion rates between 35 and 45 percent. Once you know who your viewers are and you have their email addresses, they can now be part of your marketing funnel. You can send them more tailored content that fits their likes and needs through a simple lead capture form and bring them through the buyer's journey that you're working hard to craft.

6. Transcribe the video
It's a good idea to transcribe the dialogue in your video so that the content can be used in other marketing and advertising channels you regularly use. It might also serve as the basis of a longer article that you include on your website or in an email that can be sent to your target audience.

7. Continue to engage your audience post-video
Have you ever read a book that you just couldn't put down? That's precisely the impression you should strive to cultivate with your videos, so your viewers can't wait for the next video in the series. Offer them an opportunity to subscribe to your YouTube channel to get the latest updates, or they can subscribe by email, and you can notify them through email or RSS when there is a new video. 

If you want to see how you can incorporate video marketing into your content and digital marketing efforts, schedule a time to connect with our team to discuss the most effective strategies for your organization.

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Topics: Inbound Marketing