--- title: [Explainer Video] What is Inbound Marketing? description: The following explainer video goes into more detail on the basics of inbound marketing in a clear and entertaining way. image: https://www.prismglobalmarketing.com/hubfs/Screen%20Shot%202018-04-17%20at%2011.29.57%20AM.png --- [![prism_global_marketing](https://www.prismglobalmarketing.com/hs-fs/hubfs/prism_global.jpg?width=1415&name=prism_global.jpg "prism_global_marketing")](https://www.prismglobalmarketing.com) [HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner) # Inbound Marketing Insights ## [[Explainer Video] What is Inbound Marketing?](https://www.prismglobalmarketing.com/blog/video-what-is-inbound-marketing) Posted by [Rich Meyer](https://www.prismglobalmarketing.com/blog/author/rich-meyer) | 1 Minute to Read - [Tweet](https://twitter.com/share) There's been a lot of buzz around [inbound marketing](https://www.prismglobalmarketing.com/inbound-marketing-methodology) in the last several years, and for good reason. Inbound marketing is cost-efficient and has the ability to drive traffic and leads to your site for months, or even years to come. Inbound marketing is a cohesive marketing strategy that utilizes many forms of digital marketing including: content, blogs, videos, SEO, social media, lead generation assets and much more – to create brand awareness, attract new business, and communicate with current customers. Think about inbound marketing as strategically focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media and you help them through the decision making process utilizing various forms of content to answer the most common questions they are asking online about your products and services. However, even with its growing popularity and awareness, we still get the question, "*What is inbound marketing?*" quite a bit.   To help answer that question, the following explainer video goes into more detail on the basics of inbound marketing in a clear and entertaining way. Check out the video below:     If you're looking for ways to integrate more inbound efforts and into your overall digital marketing strategy, we invite you to [schedule a consultation](https://offers.prismglobalmarketing.com/inbound-marketing-consultation) with our team. 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[Positioning (1)](https://www.prismglobalmarketing.com/blog/topic/positioning) - [Product Marketing (1)](https://www.prismglobalmarketing.com/blog/topic/product-marketing) - [Sales Cycles (1)](https://www.prismglobalmarketing.com/blog/topic/sales-cycles) - [Search Engine Optimization (1)](https://www.prismglobalmarketing.com/blog/topic/search-engine-optimization) - [Segmenting (1)](https://www.prismglobalmarketing.com/blog/topic/segmenting) - [Sustainability (1)](https://www.prismglobalmarketing.com/blog/topic/sustainability) - [Targeting (1)](https://www.prismglobalmarketing.com/blog/topic/targeting) - [Technology Companies (1)](https://www.prismglobalmarketing.com/blog/topic/technology-companies) - [Webinar (1)](https://www.prismglobalmarketing.com/blog/topic/webinar) - [market research (1)](https://www.prismglobalmarketing.com/blog/topic/market-research) [see all](https://www.prismglobalmarketing.com/blog/video-what-is-inbound-marketing#) ### Calculate Your Inbound Marketing ROI Visualize the impact of inbound marketing and sales on your organization's bottom line. You can also download the results immediately to share with your team. ![Inbound Marketing Flywheel](https://www.prismglobalmarketing.com/hs-fs/hubfs/Inbound_Marketing.png?width=240&name=Inbound_Marketing.png "Inbound_Marketing.png") [![Calculate Your Inbound ROI](https://no-cache.hubspot.com/cta/default/270157/63e6760e-e7e9-449d-acba-78d77dd82701.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/63e6760e-e7e9-449d-acba-78d77dd82701) ## **Need a Free CRM Solution?** We've got you covered! [Click here to sign up for HubSpot's completely FREE Customer Relationship Management (CRM](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=270157&utm_medium=acquisition-referral)). [HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner) [ info@prismglobalmarketing.com ](mailto:info@prismglobalmarketing.com) [mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com) [mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com) - [Twitter](https://twitter.com/PrismGlobalMKTG) - [Facebook](https://www.facebook.com/PrismGlobalMarketingSolutions) - [Linkedin](https://www.linkedin.com/company/prism-global-marketing-solutions/) - [RSS](https://www.prismglobalmarketing.com/blog/) [![Schedule Your Discovery Session](https://no-cache.hubspot.com/cta/default/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45) ![HubSpot_Diamond_badge](https://www.prismglobalmarketing.com/hs-fs/hubfs/images/diamond-badge-color%20(1).png?width=250&name=diamond-badge-color%20(1).png)![440087_HubSpot Since Badge_2_060619](https://www.prismglobalmarketing.com/hs-fs/hubfs/440087_HubSpot%20Since%20Badge_2_060619.png?width=250&name=440087_HubSpot%20Since%20Badge_2_060619.png) ![](https://www.facebook.com/tr?id=754422844613366&ev=PixelInitialized) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rich Meyer", "url" : "https://www.prismglobalmarketing.com/blog/author/rich-meyer" }, "dateModified" : "2020-07-16T19:01:12.906Z", "datePublished" : "2018-04-18T17:00:00.000Z", "headline" : "[Explainer Video] What is Inbound Marketing?", "image" : [ "https://www.prismglobalmarketing.com/hubfs/Screen%20Shot%202018-04-17%20at%2011.29.57%20AM.png" ], "mainEntityOfPage" : { "@id" : "https://www.prismglobalmarketing.com/blog/video-what-is-inbound-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.prismglobalmarketing.com/hubfs/PGMSLogo-1.png" }, "name" : "Prism Global Marketing Solutions" } } ```