Inbound Marketing Insights

There's been a lot of buzz around inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient and has the ability to drive traffic and leads to your site for months, or even years to come. Inbound marketing is a cohesive marketing strategy that utilizes many forms of digital marketing including: content, blogs, videos, SEO, social media, lead generation assets and much more – to create brand awareness, attract new business, and communicate with current customers.

Think about inbound marketing as strategically focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media and you help them through the decision making process utilizing various forms of content to answer the most common questions they are asking online about your products and services.

However, even with its growing popularity and awareness, we still get the question, "What is inbound marketing?" quite a bit.  

To help answer that question, the following explainer video goes into more detail on the basics of inbound marketing in a clear and entertaining way. Check out the video below: