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Inbound Marketing Insights

B2B vs. B2C Content Marketing: 4 Key Differences to Consider

Posted by Prism Global Marketing Solutions

B2B (Business to Business) and B2C (Business to Consumer) marketing is very different. The channels you want to utilize, messaging, frequency, and...

Content Isn't Just Blogging: 5 Other Ways to Leverage Content in Your Marketing Program

Posted by Elyse Flynn Meyer

When someone suggests you need "more content" for your website, you probably assume they're referring to blogs. They might be but don't overlook...

Make Your Content Viral: Creating Great Content Customers Will Love

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is the key to successful marketing. The problem is,...

8 Ways to Optimize Your Content for Maximum Reach and Impact

Posted by Rich Meyer

Repurposing content is a strategic approach that enables companies to breathe new life into existing information, ensuring it remains relevant and...

5 Strategies for Your 2015 Inbound Marketing Plan

Posted by Emmi Edwards

As 2015 begins, companies are carefully constructing their inbound marketing plans for the new year. Inbound marketing has taken off, and in order...

4 Inbound Marketing Lessons from the Keynote Speakers at #INBOUND14

Posted by Emmi Edwards

Last week, I was fortunate enough to attend #INBOUND14 in Boston with the rest of our Prism Global Marketing team. With marketers, authors,...

5 Legal Tips to Remember in Content Marketing

Posted by Prism Global Marketing Solutions

Disclaimer: Although this post was written by an attorney and contains legal information, it does not constitute legal advice. Reading this post does...

4 Tips to Make Your Content Marketing Stand Out

Posted by Elyse Flynn Meyer

Content marketing is a key in today’s competitive online marketing landscape.As more and more companies move to content marketing, you need to...

3 Inbound Marketing Content Creation Tips for B2B Companies

Posted by Elyse Flynn Meyer

If you are marketing to a B2B buyer, inbound marketing must be a significant part of your marketing strategy. With typically more than one...

4 Content Marketing Resolutions for the New Year

Posted by Elyse Flynn Meyer

Now is the time when everyone has made New Year's resolutions and is working very hard to keep them in mind as they enter the new year. Are you in...