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Inbound Marketing Insights

Inbound Marketing Methodology Step 4: Delight Your Customers

Posted by Elyse Flynn Meyer

Inbound_Methodology_DelightAre you optimizing your inbound marketing strategy?  Our latest blog series focuses on the 4 steps of the inbound marketing methodology: Attract, Convert, Close & Delight.  If you haven't read our first few blogs yet, click here to get an overview of the inbound methodology.

As you know, inbound marketing and inbound selling is all about providing remarkable content to your leads and customers.  Just because someone has signed a contract with you, or purchased your products, doesn’t mean you can forget about them.  That's actually the worst thing you can do!  Inbound companies continue to engage with, delight, upsell and grow their current customer base into happy promoters of the organizations and products they love.  So how can you do that?

inbound Marketing Methodology Step 4: Delight

I find this is usually the piece that is not implemented as well as the first three stages of the four inbound stages.  It is incredibly important to be sure to continue to communicate with customers, even after they sign their contract.  Inbound marketing is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Inbound companies continue to engage with and delight their customers, which should eventually help you upsell and continue to work with them in the future. Some ideas for delighting is a customer newsletter (based on persona of course), surveys, inbound customer service tools to help your customer experience, and even a dedicated blog specific to your customer base.

Here are some ways that you can continue to delight your customers:

  • Trigger Marketing
  • Social Media Monitoring
  • Surveys
  • Dynamic Content (including text and calls to action)
  • Analytics

The Inbound Methodology covers the steps taken and the tools used to help you maximize your online marketing efforts by increasing website visitors, lead generation, customers, and happy customers! Inbound marketing empowers marketers to attract visitors, convert leads, close customers, and delight promoters.

Something to keep in mind is that the new inbound methodology acknowledges that inbound marketing doesn’t just happen, you do it. It’s not something that you set up and forget, but a well-tuned machine that should always be updated as you get more data, new tools are introduced, and your brand continues to evolve. Now it’s time for you to go out and create and deliver content for your buyer personas, at the right place, and at the right time.

If you're looking for ways to integrate more inbound efforts into your overall digital marketing strategy, we invite you to schedule a consultation with our team of inbound marketing experts.

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Topics: inbound marketing, inbound selling

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Platinum Partner based in Phoenix, Arizona. Elyse is also a HubSpot Accredited Trainer, author, and contributor for Forbes.