Inbound Marketing Insights

Have you ever wondered if your prospects can find your business online? If you lack a solid online presence, there's a good chance they haven't found you yet, and you could be missing out on potential opportunities and revenue. It's one thing to have a blog or an updated website. It's another thing to have a complete online presence integrating your website, company social media pages, and even personal social media pages online.

You may feel like your online presence is strong, but if your target market is confused, there will be a problem. It is doubtful that confused prospects are going to convert. Never underestimate the importance of clarity in your online presence, offline presence, business branding, and personal branding. 

Here are five questions you should consider to help ensure your digital channels are optimized when your audience finds you online. These questions will help you restructure your online channels to enhance the cohesiveness of your brand.

1. What's in it for them? 
Every prospect, customer, or brand supporter will go to your website or social media page and ask this question. Let people know why they should care to click and learn more. It seems obvious, but this is one of the critical things missing in most online sites.

2. How will they know your brand can help them? 
Your website and social presence have to speak directly to your target audience. Don't try to appeal to everyone. That isn't possible. Appeal to your target audience, and let them know they have come to the right place and that your company may be able to help them. 

3. What do you want them to know?
Make it completely transparent what you want them to know about your company. Define your brand message and ensure it's clear on your digital channels. No one should ever leave your LinkedIn page, Facebook page, or website without having a clear picture of what you wanted them to understand. Remember that you only have a few seconds to do this, so ensure your message is concise.

4. What should they do next? 
The biggest problem I see companies face is not having a place for individuals to convert. Guide them through the process through calls-to-action, offers, and blogs to keep them moving through your sales funnel. This is called conversion rate optimization, and it's essential to do this as part of your online strategy.

5. How can they keep the communication going with your brand? 
Give individuals ways to connect with you through every possible channel on all your online sites, including your social media pages and website. You never know what people are most comfortable with, so allow them to "Like" your Facebook page, subscribe to your blog, follow you on Twitter, send you an email, and more.

These five questions are essential when evaluating all your online sites to ensure your branding is consistent and your online presence is vital. Remember, these are the questions your prospects ask when they visit your online pages. Ensure you are not sending mixed messages across channels and are consistent with your brand and target audience. This will help you align your messaging and find the right prospects for your business.

Need help getting started? Schedule an inbound marketing discovery session where we can discuss your current campaign initiatives, strategy, and even the process you have outlined to make sure it's a success.