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Inbound Marketing Insights

3 Things AI & ChatGPT Won't Change in Your Future Marketing Efforts

Posted by Prism Global Marketing Solutions

AI has been the focal point of discussion for many marketers over the past several months. There has been so much talk about how AI and ChatGPT are...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: Boost Brand Engagement & Lead Generation from Social Media

Posted by Elyse Flynn Meyer

How can you leverage social media to reach your organization's content and lead generation goals? Our client is a nationwide specialty pharmacy that...

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

Case Study: How to Grow Your Digital Marketing Efforts with Search Engine Optimization (SEO)

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global equity, diversity, and inclusion (EDI) training and strategy consulting firm. Prism Global...

7 Ways to Maintain Content Trust in the Era of ChatGPT

Posted by Elyse Flynn Meyer

In this digital and artificial intelligence era, the internet is a sea of information. But when it comes to authentic and genuine content, finding...

The Latest HubSpot Product Updates from INBOUND 2022

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become more complex with the changing ways people work and expect...

5 HubSpot Tools to Maximize Your Lead Generation Potential

Posted by Elyse Flynn Meyer

I was recently asked to contribute to an article on how to improve your lead generation potential with HubSpot to drive sales and marketing growth....

4 Ways Inbound Marketing & Sales Alignment Drives Revenue Growth

Posted by Elyse Flynn Meyer

The goal of any marketing team is to grow revenue. Leveraging inbound marketing and sales alignment can help generate leads and increase your...

What is the Value of Working with an Inbound Marketing Consultant?

Posted by Elyse Flynn Meyer

If you’re a business owner or marketing professional, you may question why you need to hire an inbound marketing consultant to drive your marketing...

B2B Case Study: 21% Increase in Sales Qualified Leads & 97% Increase in Revenue

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

HubSpot Case Study: 21% Increase in Sales Qualified Leads & 97% Increase in Revenue

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

5 Reasons Your Inbound Marketing Program Won't Work

Posted by Elyse Flynn Meyer

What are some reasons my inbound marketing program won't work? I get this question a lot from prospects. It may seem counterintuitive that I share...

8 Content Amplification Strategies to Help You Work Smarter, Not Harder

Posted by Elyse Flynn Meyer

Work smarter, not harder. We hear from marketers that they don't have time to create quality downloadable content in high quantities. That makes...

5 Tips to Develop B2B Content That People Trust

Posted by Elyse Flynn Meyer

Your prospects want to buy from brands they can trust. PwC found that 43% of potential B2B buyers say that trust in a brand is one of the top three...

5 Things to Know About the Phase-Out of Google's Third-Party Cookie

Posted by Elyse Flynn Meyer

For years, companies have been using cookies to track their website visitors, improve the overall user experience, and collect data that helps them...

A Beginner's Guide to Revenue Operations (RevOps) for Your Company

Posted by Elyse Flynn Meyer

Have you heard of the flywheel? The flywheel is the next iteration of the funnel and consists of acquiring customers, engaging customers, and...

Actionable Tips to Optimize Your Workflows in HubSpot

Posted by Elyse Flynn Meyer

HubSpot's workflow tool helps you, as a marketer, scale your growth and spend less time on repetitive tasks. There are many ways to leverage...