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Inbound Marketing Insights

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Elyse Flynn Meyer Joins the Chief Marketing Officer (CMO) Council

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to share that Elyse Flynn Meyer has recently joined the Chief Marketing Officer (CMO) Council. Founded in...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...

Elyse Flynn Meyer Named 2023 NextGen Entrepreneur of the Year

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to announce that Elyse Flynn Meyer has recently been named a 2023 NextGen Entrepreneur of the Year. You...

5 Steps to Build a Successful Marketing Automation Program

Posted by Elyse Flynn Meyer

Marketing automation is a game-changing tool for businesses looking to optimize their marketing strategy. By utilizing software to automate tasks,...

6 Email Marketing Best Practices Proven to Boost Email Engagement

Posted by Elyse Flynn Meyer

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

3 Things AI & ChatGPT Won't Change in Your Future Marketing Efforts

Posted by Prism Global Marketing Solutions

AI has been the focal point of discussion for many marketers over the past several months. There has been so much talk about how AI and ChatGPT are...

5 Effective Types of Emails to Incorporate Into Your Inbound Strategy

Posted by Elyse Flynn Meyer

When it comes to email marketing, it's important to remember that people have willingly given you their contact information because they want to hear...

4 Essential Elements of a Successful Social Media Marketing Strategy

Posted by Elyse Flynn Meyer

Social media is not just about sharing funny memes or videos. Social media requires a cohesive strategy, sharing many different content types to...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: Boost Brand Engagement & Lead Generation from Social Media

Posted by Elyse Flynn Meyer

How can you leverage social media to reach your organization's content and lead generation goals? Our client is a nationwide specialty pharmacy that...

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

How to Build Content Trust as Brands Use ChatGPT for Content Marketing

Posted by Prism Global Marketing Solutions

ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot....

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

Case Study: How to Grow Your Digital Marketing Efforts with Search Engine Optimization (SEO)

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global equity, diversity, and inclusion (EDI) training and strategy consulting firm. Prism Global...

Prism Global Marketing Solutions Receives American Marketing Association Awards for Email Marketing & SEO

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received American Marketing Association Spectrum Awards for our work in...

Why Email Marketing is Critical for Re-Engaging Your Leads

Posted by Elyse Flynn Meyer

You have likely started the process of driving traffic to your website through blogs, content creation, and social media, and then converting that...

Prism Global Marketing Solutions Named Best Boutique Digital Agency by Arizona Foothills Magazine

Posted by Prism Global Marketing Solutions

We are honored to share that Prism Global Marketing Solutions was recently named the 2023 Best Boutique Digital Agency by Arizona Foothills Magazine...

7 Ways to Maintain Content Trust in the Era of ChatGPT

Posted by Elyse Flynn Meyer

In this digital and artificial intelligence era, the internet is a sea of information. But when it comes to authentic and genuine content, finding...