We are thrilled to announce that Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, recently completed the Chief Marketing Officer program at Columbia University. She received a Certificate in Business Excellence for her completion of this program through the Columbia Business School.
The focus of chief marketing officers (CMOs) has shifted and expanded well beyond advertising and communications. Traditionally, CMOs were responsible for promoting, communicating, and selling products and services. Now, they must embrace a more strategic position focused on data-driven insights, revenue generation, and a customer-centric approach—including customer concerns around corporate responsibility, sustainability, and ethics.
The role of the CMO today includes a broad range of responsibilities across the organization—from technology and digitalization to business development and data protection. Recognizing this paradigm shift, today’s marketing leaders have a chance to significantly impact their own sphere, their organization, and the industry at large. Columbia Business School Executive Education’s multimodal Chief Marketing Officer Program helps senior executives adapt to these changing dynamics and excel in this diversified role.
The program is comprised of the following courses:
Module 1: Customer Centricity and Analytics
- Customer Centricity
- Measuring Customer Lifetime Value (CLV)
- Segmentation and Targeting in a Data-Driven World
- Positioning in the Digital Era
- Measuring Consumer Preferences
- Emerging Trends in Marketing Analytics
Module 2: Marketing Strategy
- Building Successful Brands
- Communicating the Brand
- Going to Market
- Product Strategy
- Pricing Strategy
- Marketing Strategy: Pulling It All Together
Module 3: Agile Marketing and Execution
- Foundation of Innovation
- Systematic Approaches to Creativity
- Digital Marketing
- Leveraging Brands
- Decision Making in the C-Suite
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