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Inbound Marketing Insights

Elyse Flynn Meyer Featured in So Scottsdale, Women to Watch 2022

Posted by Prism Global Marketing Solutions

We are thrilled to announce that Elyse Flynn Meyer has been featured in So Scottsdale magazine's Women to Watch 2022 issue. This issue highlights...

3 Steps to Conduct a Thorough Marketing Content Audit

Posted by Elyse Flynn Meyer

The best way to evaluate the content you have and the content you need to develop is to conduct a content audit. A content audit determines the...

The Latest HubSpot Product Updates from INBOUND 2022

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become more complex with the changing ways people work and expect...

What is Lead Generation & Where Do You Start?

Posted by Elyse Flynn Meyer

Once you have created regular and optimized content for your blog and website, the next initiative to tackle is to develop an inbound lead strategy...

3 Tips to Increase Your Blog Readership & Engagement

Posted by Elyse Flynn Meyer

It's important to remember that just because you have a blog post doesn't mean people will read it. You must let your audience know you have new...

How to Use Keywords on Your Blogs & Website to Optimize Your Content

Posted by Elyse Flynn Meyer

Blogging and regular content creation are essential to the success of your digital marketing program. Not only does creating unique content allow you...

How to Optimize Your Blog to Connect with Your Audience & Drive Leads

Posted by Elyse Flynn Meyer

For your blog to be successful, you need to engage the reader so they will become a known contact, or a lead, in your database. Generating leads is...

5 HubSpot Tools to Maximize Your Lead Generation Potential

Posted by Elyse Flynn Meyer

I was recently asked to contribute to an article on how to improve your lead generation potential with HubSpot to drive sales and marketing growth....

5 Tips to Create Optimized Blog Titles to Drive Website Traffic & Reader Engagement

Posted by Elyse Flynn Meyer

As a business, whether you are B2B or B2C, your blog is one of your most important digital assets. One of the most important aspects of your blog is...

4 Ways Inbound Marketing & Sales Alignment Drives Revenue Growth

Posted by Elyse Flynn Meyer

The goal of any marketing team is to grow revenue. Leveraging inbound marketing and sales alignment can help generate leads and increase your...

How to Perform Keyword Research to Develop Your Blog Topic Calendar

Posted by Elyse Flynn Meyer

The central focus of your inbound marketing strategy should be blogging and creating new and engaging content. It's also important to remember that...

Elyse Flynn Meyer Named Marketer of the Year by the American Marketing Association, Phoenix Chapter

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutionsis honored to share that Elyse Flynn Meyer, Owner & Founder of the agency, has been named the Marketer of the Year...

Prism Global Marketing Solutions Wins Five American Marketing Association 2022 Spectrum Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received five American Marketing Association Spectrum Awards for our work...

3 Reasons Why Blogging is an Essential Part of Your Inbound Program

Posted by Elyse Flynn Meyer

The central focus of your inbound marketing strategy should be blogging and creating new and engaging content. New blogs will help new visitors find...

4-Step Process to Develop Your Organization's SMART Goals

Posted by Elyse Flynn Meyer

To reach your revenue goals, it is essential to understand your baseline marketing and sales metrics so you can determine how much growth you need in...

How to Set Realistic Goals with Inbound Marketing

Posted by Elyse Flynn Meyer

Your inbound marketing strategy isn’t about marketing your business just for the sake of marketing. It’s far more than that. It’s about generating...

Prism Global Marketing Solutions Receives 2022 HubSpot Impact Award for Product Excellence

Posted by Prism Global Marketing Solutions

HubSpot, a world-class inbound marketing and sales software company, recently announced winners for its Q1 2022 HubSpot Impact Awards. Prism Global...

3-Step Process to Develop the Ideal Buyer’s Journey for Your Prospects

Posted by Elyse Flynn Meyer

The first step in developing your inbound marketing plan is to build your buyer personas. You can read our blog, "6 Factors to Consider When Building...

6 Factors to Consider When Building Your Buyer Personas

Posted by Elyse Flynn Meyer

Inbound marketing isn’t a one-time campaign or a single initiative. Inbound marketing requires a strategy that includes content marketing, lead...

How Does Inbound Marketing Work?

Posted by Elyse Flynn Meyer

Think of inbound marketing as a comprehensive approach to pull prospects through your marketing and sales pipeline to become customers. Inbound...