Inbound Marketing Insights

Blogging is not just a quick addition to your content strategy. It is a crucial pillar that supports your website presence and establishes your credibility as a thought leader in your industry. Regularly tracking the metrics associated with your blogs is essential to ensure that your content is resonating with your target audience and that you are effectively expanding your reach to drive growth. But how frequently should you monitor these metrics for optimal results? Monthly. This allows you to stay informed about the performance of your blogs and make timely adjustments to enhance their impact. Here are some of the most important metrics to track related to your blog.

• Subscriber Growth: Having blog subscribers is key to the success of your blog. Your number of blog subscribers should always increase. Track the continued growth of your subscribers. If your blog subscriber growth remains flat, consider how you can promote your blogs through social media, email marketing, and your website to increase your new subscriber rate.
• Blog Views: Track how many views your blogs receive individually and as a whole. This number should also always trend up. Blogs that have been on your website for a long time will have more organic traffic, and your new blogs should see increased views from your emails and social media promotion.
  Practical Application:
  The following shows the blog view performance for a professional services firm over time.
  
  
• Top Blog Posts: This metric is important because you may have blogs from years ago that perform incredibly well over time due to the power of organic search. Once you identify these top-performing posts, you’ll see a trend indicating the type of content your audience enjoys. You can also generate new prospects from these posts by updating your links and calls-to-action and re-sharing the blogs on social media and through email marketing.
• Conversion Rate from Your Blog: You should always track the number of new and re-engaged contacts coming from your blog. By offering downloadable content on your blog, you can easily track how your blog and content offers are driving lead generation or customer acquisition. 

• Blog SEO Performance: Monitor your blog's search engine optimization (SEO) performance to see how well your content ranks in search engine results pages (SERPs). Track metrics like keyword rankings, organic search traffic, and backlinks.

Blogs can seem like a daunting task, but they are absolutely crucial to your content strategy. They help drive organic traffic, engage your email subscribers, and boost overall brand engagement. Ensure you're leveraging your blog and always tracking the performance to see what is working most effectively for your marketing and growth strategy.

Are you looking for ways to optimize your inbound strategy? The "book "Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy," written by Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, covers every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales, and the customer experience. Check out the book to see how to most efficiently and effectively develop, implement, and maintain your inbound strategy.