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Inbound Marketing Insights

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

How to Build Content Trust as Brands Use ChatGPT for Content Marketing

Posted by Prism Global Marketing Solutions

ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot....

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

Case Study: How to Grow Your Digital Marketing Efforts with Search Engine Optimization (SEO)

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global equity, diversity, and inclusion (EDI) training and strategy consulting firm. Prism Global...

Prism Global Marketing Solutions Receives American Marketing Association Awards for Email Marketing & SEO

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received American Marketing Association Spectrum Awards for our work in...

Why Email Marketing is Critical for Re-Engaging Your Leads

Posted by Elyse Flynn Meyer

You have likely started the process of driving traffic to your website through blogs, content creation, and social media, and then converting that...

Prism Global Marketing Solutions Named Best Boutique Digital Agency by Arizona Foothills Magazine

Posted by Prism Global Marketing Solutions

We are honored to share that Prism Global Marketing Solutions was recently named the 2023 Best Boutique Digital Agency by Arizona Foothills Magazine...

7 Ways to Maintain Content Trust in the Era of ChatGPT

Posted by Elyse Flynn Meyer

In this digital and artificial intelligence era, the internet is a sea of information. But when it comes to authentic and genuine content, finding...

Tips to Optimize Your Company's Social Media Profiles

Posted by Elyse Flynn Meyer

Creating a social media strategy is not just about sharing content, but it's also about making sure your company's social media page is correctly...

How to Choose the Right Social Media Platforms for Your Company

Posted by Elyse Flynn Meyer

Creating a social media strategy is not as easy as it sounds.Many companies try to post as much content as possible to stay in their followers’ news...

3 Ways to Optimize Your Website Forms to Improve Conversion Rates

Posted by Elyse Flynn Meyer

Forms on your landing pages and website are among the most important factors to consider when building your conversion strategy. Forms are how a...

How to Use A/B Testing to Increase Your Landing Page Conversion Rate

Posted by Elyse Flynn Meyer

Landing pages, calls-to-action, and pop-up forms are lead generation tools that must be tested to ensure you're using the right design, copy, and...

16 Trends to Consider in Your Marketing Plan

Posted by Prism Global Marketing Solutions

As you build and modify your marketing plan, what are some things you should consider including to maximize engagement with your prospects and...

14 Ways to Increase Your Email Marketing Engagement

Posted by Prism Global Marketing Solutions

When done correctly, email marketing can increase your engagement with contacts, drive re-engaged leads, and turn those leads into customers....

How Calls-to-Action & Pop-Up Forms Will Improve Website Conversion

Posted by Elyse Flynn Meyer

When you have several content offers, it’s essential to add a call-to-action button or pop-up form on every page of your website. It may seem like a...

5 Tips to Increase Your Landing Page Conversion Rate

Posted by Elyse Flynn Meyer

The first step to generating leads from your content is to start "gating" it. “Gating” simply means that the content is only available to someone...

Prism Global Marketing Solutions Receives Five AZIMA 2022 TIM Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received five Arizona Innovation Marketing Association (AZIMA) 2022 TIM...

Elyse Flynn Meyer Receives Alumni Recognition Award from The University of Arizona

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutionsis honored to share that Elyse Flynn Meyer, Owner & Founder of the agency, was recently recognized by The University...

14 Tips to Generate Content Marketing Ideas

Posted by Prism Global Marketing Solutions

Do you ever feel you have a difficult time generating new content marketing ideas?

To help you create new content ideas, we surveyed marketing...