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Inbound Marketing Insights

4 Ways to Integrate Customer Journey Mapping into a Marketing Strategy

Posted by Prism Global Marketing Solutions

Customer Journey Mapping has become an indispensable part of work for customer experience professionals, market researchers, and marketers....

6 Steps To Align Your Marketing Automation with the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better...

8 Critical Components to Develop a Successful Online Marketing Plan

Posted by Elyse Flynn Meyer

In today's highly competitive business marketplace, the difference between surviving and thriving often comes down to having a successful online...

4 Steps to Developing an Integrated Marketing Communications Strategy

Posted by Elyse Flynn Meyer

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional marketing function where a targeted audience receives...

5 Tools to Help Improve Your Digital Marketing Results

Posted by Elyse Flynn Meyer

This article was written by the London Management Centre, a consultancy company focusing on training courses in London in fields such as business,...

5 Strategies for Your 2015 Inbound Marketing Plan

Posted by Emmi Edwards

As 2015 begins, companies are carefully constructing their inbound marketing plans for the new year.  Inbound marketing has taken off, and in...

Lisa Hopper, CEO of World Care, Discusses Non-Profit Online Marketing

Posted by Emmi Edwards

While a student in the Eller College of Management at the University of Arizona, I have had the privilege of being taught by some of the most...