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Inbound Marketing Insights

Top Marketing Trend Sources: Informative Data to Guide Marketing Decisions

Posted by Prism Global Marketing Solutions

In the rapidly evolving marketing world, staying updated with the latest trends is a key to success. Whether you're in a marketing or sales role,...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Achieve Synergy With Traditional & Inbound Marketing

Posted by Prism Global Marketing Solutions

In today's rapidly evolving digital landscape, marketing strategies have witnessed a paradigm shift. The traditional methods of marketing, like TV...

12 Expert Tips for Crafting Compelling Email Subject Lines

Posted by Prism Global Marketing Solutions

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

9 Ways to Optimize Lead Nurturing in Your Inbound Marketing Program

Posted by Prism Global Marketing Solutions

To help you enhance your inbound marketing campaigns, we've gathered nine effective strategies from industry professionals, including Sales Leaders...

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

10 Highly Effective Content Ideas for Inbound Marketing Engagement

Posted by Prism Global Marketing Solutions

Inbound marketing engagement focuses on attracting potential customers through relevant and helpful content, fostering genuine relationships, and...

7 On-Page SEO Strategies to Increase Your Organic Traffic

Posted by Prism Global Marketing Solutions

SEO, which stands for Search Engine Optimization, is a process aimed at improving a website's visibility and ranking in search engine results pages...

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

3 Things AI & ChatGPT Won't Change in Your Future Marketing Efforts

Posted by Prism Global Marketing Solutions

AI has been the focal point of discussion for many marketers over the past several months. There has been so much talk about how AI and ChatGPT are...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: Boost Brand Engagement & Lead Generation from Social Media

Posted by Elyse Flynn Meyer

How can you leverage social media to reach your organization's content and lead generation goals? Our client is a nationwide specialty pharmacy that...

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

Case Study: How to Grow Your Digital Marketing Efforts with Search Engine Optimization (SEO)

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global equity, diversity, and inclusion (EDI) training and strategy consulting firm. Prism Global...

7 Ways to Maintain Content Trust in the Era of ChatGPT

Posted by Elyse Flynn Meyer

In this digital and artificial intelligence era, the internet is a sea of information. But when it comes to authentic and genuine content, finding...

The Latest HubSpot Product Updates from INBOUND 2022

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become more complex with the changing ways people work and expect...

5 HubSpot Tools to Maximize Your Lead Generation Potential

Posted by Elyse Flynn Meyer

I was recently asked to contribute to an article on how to improve your lead generation potential with HubSpot to drive sales and marketing growth....