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Inbound Marketing Tips, News & Insights

Aiming Too Broadly? 5 Ways to Narrow Your Lead Generation Strategy

Posted by Prism Global Marketing Solutions

Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested...

4 Ways Marketing Automation Can Positively Impact Your Business

Posted by Prism Global Marketing Solutions

Automation of old processes is becoming more and more popular within organizations and marketing is certainly no different. However, some hear the...

7 Ways To Turn Great Content Into Great Video

Posted by Prism Global Marketing Solutions

You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest...

5 Essential Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

3 Secrets for Accomplishing More with Less Stress

Posted by Prism Global Marketing Solutions

If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale...

3 Essential Tips for Event Email Marketing Success

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...

6 Ways to Get the Most Out of Your Social Media Strategy

Posted by Prism Global Marketing Solutions

Social media is a vital component of your company’s online presence. It will help your business increase its reach, manage its reputation, and...

Why You Should Be Leveraging Content Marketing In Your B2B Business

Posted by Prism Global Marketing Solutions

Content marketing is a term thrown around a lot these days, but it’s rarely defined. The name is a little bit confusing, because when people hear...

12 Ways To Make Your Influencer Marketing Campaign Deliver

Posted by Prism Global Marketing Solutions

With the decline of traditional forms of advertising, social media is being used as a vehicle for branded messaging and content. Many companies...

4 Mistakes to Avoid When Marketing Your Products Online

Posted by Prism Global Marketing Solutions

If you want your business to thrive and succeed over time, you need to be able to market your products online. Everyone can be contacted and...

A Professional Take on Email Marketing Campaigns: 7 Mistakes to Avoid

Posted by Prism Global Marketing Solutions

Many claim that email marketing is essentially dead. Why?

Because people’s inboxes are filled with ads and marketing materials that frustrate...

11 Marketing Mistakes to Avoid if You Want to Succeed

Posted by Prism Global Marketing Solutions

We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less...