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Inbound Marketing Tips, News & Insights

6 Tips to Create a B2B Marketing Plan for Lead Generation

Posted by Prism Global Marketing Solutions

B2B marketing plans are oftentimes harder to define and implement than B2C ones, because these plans need to include more variables and approaches...

5 Digital Marketing Trends That Should Matter Most to B2B Companies

Posted by Prism Global Marketing Solutions

In a competitive marketplace, your approach to marketing will mean the difference between the success and failure of your B2B company. B2B...

4 Cost-Effective Marketing Tips for Small Businesses

Posted by Prism Global Marketing Solutions

Are you just starting out as a small business owner? After developing a perfect business plan and getting all the paperwork in order, the next...

5 Social Media Engagement Strategies to Consider In 2019

Posted by Prism Global Marketing Solutions

For a social media campaign to be effective, you need to incorporate varied strategies to increase audience engagement with your brand. A number...

5 Reasons to Include Print & Direct Mail in Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Direct mail may not be most marketers' go-to strategy anymore, but it's far from obsolete. There are plenty of good reasons why you should add...

How to Effectively Incorporate Employee Advocacy into Your Marketing Strategy

Posted by Prism Global Marketing Solutions

Employees are a company’s best resource.” This is an expression many of us have likely heard before, and that most of us can attest to based on...

7 Reasons Why Blogging is Important to Your Business

Posted by Prism Global Marketing Solutions

Modern world demands changes and numerous fixes in order to always be on top of trends and always adjust to the ever-changing environment. This...

Creating Engaging Content in the Age of Content Saturation

Posted by Prism Global Marketing Solutions

About four years ago, in 2014, professional marketing blogger Mark Schaefer coined the term “content shock” to describe the massive distribution...

3 Ways to Integrate Videos Into Your Email Marketing

Posted by Prism Global Marketing Solutions

Integrating videos in your emails can have a huge impact on your email marketing efforts, and can help improve their effectiveness across the...

How to Track and Maintain Your Social Media Reputation as a Marketer

Posted by Prism Global Marketing Solutions

In this day and age, social media users eagerly interact with brands. They also share their experiences and opinions on a regular basis, putting...

4 Essential Tips for Starting a Successful Blog in 2019

Posted by Prism Global Marketing Solutions

2018 has been a big year for the blogging industry. It's come a long way since 1994 when freelance journalist Justin Hall published his first blog...

3 Ways to Use SEO to Help Drive your Inbound Marketing Campaign

Posted by Prism Global Marketing Solutions

In today’s overcrowded digital marketing landscape, self-serving outbound marketing techniques are becoming less and less popular. Instead, the...

The Changing Face of Search Engine Optimization

Posted by Prism Global Marketing Solutions

To say that search engine optimization has come a long way since its advent in the 1990s would be an understatement. Back in the day, all those...

Aiming Too Broadly? 5 Ways to Narrow Your Lead Generation Strategy

Posted by Prism Global Marketing Solutions

Entrepreneurs often want to try to get their marketing content in front of as many people as possible, in hopes that someone might be interested...

4 Ways Marketing Automation Can Positively Impact Your Business

Posted by Prism Global Marketing Solutions

Automation of old processes is becoming more and more popular within organizations and marketing is certainly no different. However, some hear the...

7 Tips to Improve the Click-Through Rates of Your Digital Ads

Posted by Prism Global Marketing Solutions

 

A good click-through rate means your ads are relevant and helpful. Search engine algorithms recognize the notion that people click on your ads...

7 Ways To Turn Great Content Into Great Video

Posted by Prism Global Marketing Solutions

You’ve probably heard (or read) a great deal in recent years about the importance of video content in the marketing world. Indeed, stats suggest...

5 Essential Content Marketing Strategies to Incorporate into Your Marketing Plan

Posted by Prism Global Marketing Solutions

On its most basic level, content marketing involves crafting and sharing various materials that work to encourage consumers to engage with your...

3 Secrets for Accomplishing More with Less Stress

Posted by Prism Global Marketing Solutions

If you’re like many busy professionals trying to make their mark in an industry, your boss’s expectations for your goals and accomplishments pale...

3 Essential Tips for Event Email Marketing Success

Posted by Prism Global Marketing Solutions

Common event email marketing mistakes like unclear calls to action or complex registration processes can leave your campaign cold and your event...