Inbound Marketing Insights

Last week at INBOUND 2015, HubSpot announced the winners for their 1st annual HubSpot Impact Awards. We are thrilled to announce that Prism Global Marketing Solutions received the 2015 HubSpot Impact Award for Services Innovation of the Year last week at HubSpot's annual marketing conference, INBOUND, in Boston, MA. The HubSpot Impact Awards celebrate agencies, both domestic and international, that have demonstrated exceptional growth in the inbound marketing space over the past year.

The Services Innovation of the Year award recognizes creative uses of HubSpot, in addition to HubSpot’s featured integration partners, to deliver value, return on investment, and innovative marketing campaigns for their clients. In addition, we were also excited to receive third in North America for Best Client Onboarding.

The work featured for this award focused on a previous client need to find a solution for their content that would quickly help to reach the right target audience at the right time. For this reason, the HubSpot integration with UberFlip, a leading content marketing software company, was a good fit given the goals and needs of the marketing department.

Below are some of the results, and you can view the complete article here. 

• 52% increase in time on resource pages with content that is more targeted to the persona, specialty and stage of the marketing journey
• 91% increase in social shares of premium content and blog posts
• 411% increase in eBook, white paper and reference chart views with the ability to actually track and measure engagement 

“We are honored to receive the HubSpot Impact Award: Services Innovation of the Year. We feel that HubSpot featured integrations add significant value to our clients at various levels of attracting, converting, closing and delighting their customers. Through the use of HubSpot, paired with these integrations, we can deliver additional value at many levels of the organization, integrating marketing with the strategic goals of the business,” said Elyse Meyer, Founder of Prism Global Marketing Solutions.

"Prism Global Marketing Solutions integrates inbound into every aspect of their business, marketing, and mission, and the HubSpot Impact Award: Services Innovation of the Year, is a true testament to their success. Since day one as a HubSpot Partner, their agency has been creating valuable, seamless interactions for their leads, prospects, and customers. Agencies everywhere can learn from their innovative tactics and impressive growth,” said Pete Caputa, Vice President of Sales at HubSpot.