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Inbound Marketing Insights

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

Prism Global Marketing Solutions Joins the CMO Huddles Preferred Partner Program

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to join CMO Huddles as a member of their Preferred Partner Program. CMO Huddles is a thriving community...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

10 Creative Ideas to Enhance the Design & Visual Appeal of Your Emails

Posted by Prism Global Marketing Solutions

Looking for creative ways to enhance your email engagement strategy? We've gathered ten innovative ideas from top directors and founders in the...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Elyse Flynn Meyer Earns Certificate in Business Excellence from Columbia Business School for Chief Marketing Officer Program

Posted by Prism Global Marketing Solutions

We are thrilled to announce that Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, recently completed the Chief Marketing...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Elyse Flynn Meyer Joins the Chief Marketing Officer (CMO) Council

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to share that Elyse Flynn Meyer has recently joined the Chief Marketing Officer (CMO) Council. Founded in...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...

Elyse Flynn Meyer Named 2023 NextGen Entrepreneur of the Year

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to announce that Elyse Flynn Meyer has recently been named a 2023 NextGen Entrepreneur of the Year. You...

5 Steps to Build a Successful Marketing Automation Program

Posted by Elyse Flynn Meyer

Marketing automation is a game-changing tool for businesses looking to optimize their marketing strategy. By utilizing software to automate tasks,...

6 Email Marketing Best Practices Proven to Boost Email Engagement

Posted by Elyse Flynn Meyer

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

3 Things AI & ChatGPT Won't Change in Your Future Marketing Efforts

Posted by Prism Global Marketing Solutions

AI has been the focal point of discussion for many marketers over the past several months. There has been so much talk about how AI and ChatGPT are...

5 Effective Types of Emails to Incorporate Into Your Inbound Strategy

Posted by Elyse Flynn Meyer

When it comes to email marketing, it's important to remember that people have willingly given you their contact information because they want to hear...

4 Essential Elements of a Successful Social Media Marketing Strategy

Posted by Elyse Flynn Meyer

Social media is not just about sharing funny memes or videos. Social media requires a cohesive strategy, sharing many different content types to...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: Boost Brand Engagement & Lead Generation from Social Media

Posted by Elyse Flynn Meyer

How can you leverage social media to reach your organization's content and lead generation goals? Our client is a nationwide specialty pharmacy that...

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

How to Build Content Trust as Brands Use ChatGPT for Content Marketing

Posted by Prism Global Marketing Solutions

ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot....