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Inbound Marketing Insights

Tips to Use Customer Journey Mapping to Enhance the Customer Experience

Posted by Elyse Flynn Meyer

What is the definition of customer experience? Customer experience is the impression you leave with your customer after their purchase resulting in...

Important Lead Generation & Customer Acquisition Metrics You Need to Track

Posted by Elyse Flynn Meyer

Lead generation and customer acquisition are intricately connected, forming crucial components of a company's growth strategy. Lead generation is...

Prism Global Marketing Solutions Named Top Marketing Service Provider in Arizona by UpCity

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions was recently named the Top Marketing Service Provider in Arizona by UpCity.

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

Prism Global Marketing Solutions Receives Five AZIMA 2023 TIM Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received five Arizona Innovation Marketing Association (AZIMA) 2023 TIM...

10 Highly Effective Content Ideas for Inbound Marketing Engagement

Posted by Prism Global Marketing Solutions

Inbound marketing engagement focuses on attracting potential customers through relevant and helpful content, fostering genuine relationships, and...

How to Use Analytics to Identify When a Customer Has Become Disengaged

Posted by Elyse Flynn Meyer

For a B2B or B2C organization, the customer experience is essential. Your customer experience strategy will vary based on your industry and...

7 On-Page SEO Strategies to Increase Your Organic Traffic

Posted by Prism Global Marketing Solutions

SEO, which stands for Search Engine Optimization, is a process aimed at improving a website's visibility and ranking in search engine results pages...

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

15 Lead Generation Ideas to Capture and Convert Website Visitors

Posted by Prism Global Marketing Solutions

Lead generation is the process of attracting and converting strangers and prospects who are visiting your digital channels into someone who has...

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

Prism Global Marketing Solutions Joins the CMO Huddles Preferred Partner Program

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to join CMO Huddles as a member of their Preferred Partner Program. CMO Huddles is a thriving community...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

11 Creative Ideas to Enhance the Design & Visual Appeal of Your Emails

Posted by Prism Global Marketing Solutions

Are you looking to revamp your email engagement strategy and stand out in a crowded inbox? We've curated eleven cutting-edge ideas from industry...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Elyse Flynn Meyer Earns Certificate in Business Excellence from Columbia Business School for Chief Marketing Officer Program

Posted by Prism Global Marketing Solutions

We are thrilled to announce that Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, recently completed the Chief Marketing...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Elyse Flynn Meyer Joins the Chief Marketing Officer (CMO) Council

Posted by Prism Global Marketing Solutions

Prism Global Marketing Solutions is excited to share that Elyse Flynn Meyer has recently joined the Chief Marketing Officer (CMO) Council. Founded in...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...