--- title: "Case Study: 2370% Increase in Lead Generation and Social Media Performance, Resulting in 4,130 New Leads Generated" description: See how we helped a client see a 2370% increase in lead generation and social media performance, resulting in 4,130 new leads generated. --- [![prism_global_marketing](https://www.prismglobalmarketing.com/hs-fs/hubfs/prism_global.jpg?width=1415&name=prism_global.jpg "prism_global_marketing")](https://www.prismglobalmarketing.com) [HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner) # Inbound Marketing Insights ## [Case Study: 2370% Increase in Lead Generation and Social Media Performance, Resulting in 4,130 New Leads Generated](https://www.prismglobalmarketing.com/blog/case-study-2370-percent-increase-in-lead-generation-and-social-media-performance-resulting-in-4130-new-leads-generated) Posted by [Elyse Flynn Meyer](https://www.prismglobalmarketing.com/blog/author/elyse-flynn-meyer) | 2 Minutes to Read - [Tweet](https://twitter.com/share) Our client is an agricultural technology company that develops and delivers innovative biostimulant and nutrient-efficiency products to enhance plant health, improve crop yields, and optimize fertilizer efficiency. Focused on sustainable solutions, Agricen works with growers and agricultural professionals to enhance soil and plant performance, reduce environmental impact, and support productive farming practices. Their products are used across various crops and are designed to work within existing nutrient management programs. Their “Understanding Soil Microbiology & Biochemistry” booklet is the organization's primary top-of-the-funnel lead generator. This booklet helps growers (farmers) learn how microbial and biochemical processes influence plant health, growth, and nutrition. We use this top-of-the-funnel lead generator to introduce growers to Agricen and nurture them through social retargeting and email marketing to better understand the products that can help their farms. This helps to drive more significant volumes of leads, which ultimately leads to increased qualified leads and sales opportunities for their distribution team. ** ** ** **Social Media Goals and Objectives: ****The primary goals of promoting this booklet on social media were to: - educate growers and ag professionals on the critical role of soil biology in crop productivity - drive traffic to download the resource - generate qualified leads The campaign also aimed to position Agricen as a trusted leader in soil health solutions, foster engagement around sustainable farming practices, and create awareness of how biological processes impact nutrient efficiency and overall plant performance. Through this campaign, we wanted to re-engage existing contacts through retargeting and generate new leads for the sales and distribution teams. ** Strategy & Tactics: **To promote this booklet on social media, we used a variety of methods, including: - Lead ad with an instant form on Meta that keeps users on the Meta platform, doesn’t interrupt their digital experience and gets them engaged with the booklet - Organic social media posts on Meta, LinkedIn, Twitter, and Instagram - Additional paid social on Meta and LinkedIn - Retargeting on Meta, since most of the growers enter their personal email addresses, allows us to re-engage existing contacts. **Creative Execution & Results: **The primary timeframe of this campaign was July 2024 - December 2024, as this time of the year is more beneficial for promoting this specific content to growers based on where they are in their current planting cycle. Meta Lead Ad: We ran a lead ad on Meta from August to December, with various creative and A/B testing changes throughout the campaign. Overall, it resulted in: - 4,101 leads - $1.15 per lead ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc-KbM9EFEGCKHWflvx0AayanRCPoz7dS9hDOrgmnZKgsbineGaLswNRl5j77NP7-co_-hWY6SX576nfpaiNSgNVoq-1VUrj87hGH3jyvxCWjuYXts1Jwp24S9Pc0_KFKAJKg_D5w?key=inus7B-ATBtFTKatyalEJMLK) Here’s an example of one of the ad sets: ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd_JbqBYMsWXFhjXl31i-aTU6s7Lz108_BeJL8nzalQIQJBabUIVDN-UDb0fd1iSSROQFPkAuZrzM97YjsVqDZyeViGBAUChk7uj6uy9dv243m63gtsNjhBYBk00XxSvSN3BwLp-g?key=inus7B-ATBtFTKatyalEJMLK) As a comparison, the last time Agricen ran this lead ad in 2023, it generated 166 leads at $4.66 per lead. This shows a 2370% increase in performance. We also think it’s important to track engagement after the download since the goal is qualified leads. For just the first email after someone engages, we saw a: - 36% open rate - 15% click rate - 42% click-through rate ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcMN8PjObeM53WJlZ5V4GvB-jg9VFUFmDoQaLN_jux-uvvAchbolLaW1NN6U1QZPFzZudUzVTg7Rw-nKz6R8ofuyrgABqF4YvZUXJtfPQ_hP0wpXnhNYEpXh10sGv22JOJ1SCGN?key=inus7B-ATBtFTKatyalEJMLK)   **Landing Page: **The landing page associated with organic social (no paid spend) resulted in: - 179 submissions total, with 29 new contacts - 225% increase in submissions vs. the same timeframe the prior year for organic social - 26% increase in new contacts vs. the same timeframe the prior year for organic social **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd6PJxdtguSJAwpUn2vIE8uzTA_yC8GAHVB-W167Q-Y5Zmhm-XPUmlGS3tCQvfCcf4aeyb6ko424s0OyiQPludFvLgVWrAHzrlAIUVQnqMMvsQrwGH0fNZsMeSMc_D837jZCf5JEQ?key=inus7B-ATBtFTKatyalEJMLK)** Here is an example of one of the organic posts: **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdon4uNqY6GMa14Pn-zzUg6SJkiboUoi07DHG2CY7WVk1Y36K9fBHaR6Yn_aqEnvvlRGqbUkBbkONwL_LxhBmNUiIDa63GWG07gWvTSpnxum4n-qkM8m7ZpDz9C6gow2CoEbX4nUg?key=inus7B-ATBtFTKatyalEJMLK)**   Business Impact: - 2370% increase in overall paid social performance - 75% decrease in cost per lead Note from the Client: **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3lgQnDH59XwBBBH4wNvAj6Hm1wg1TFjXWew--YFnljDbSbKf0siea6hLIKv9GhKMcq45wZhemWrx44MV_kuBCRGyb_ju0n1sn4chO5MNjVh4HgCUZoKw13f5sFNEm-avgr4ZCpg?key=inus7B-ATBtFTKatyalEJMLK)**   If you're looking to achieve similar results as the company featured in this case study, we invite you to **[speak with one of our inbound marketing experts today](https://offers.prismglobalmarketing.com/inbound-consultation)**. We will discuss your current marketing and sales goals, how you're leveraging HubSpot, and the potential impact you could achieve when working with a HubSpot partner.  [![Schedule an Inbound Marketing Consultation](https://no-cache.hubspot.com/cta/default/270157/e82100b2-2e3d-403d-8087-a37b203cbf09.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/e82100b2-2e3d-403d-8087-a37b203cbf09)   #### Listen to the Blog Post Case Study: 2370% Increase in Lead Generation and Social Media Performance, Resulting in 4,130 New Leads Generated 5:53 Topics: [Inbound Marketing](https://www.prismglobalmarketing.com/blog/topic/inbound-marketing), [HubSpot](https://www.prismglobalmarketing.com/blog/topic/hubspot), [Social Media](https://www.prismglobalmarketing.com/blog/topic/social-media) ![Elyse Flynn Meyer](https://app.hubspot.com/settings/avatar/7d00c9647601a236790ad80c8f499c34) #### Posted by [Elyse Flynn Meyer](https://www.prismglobalmarketing.com/blog/author/elyse-flynn-meyer) Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Platinum Partner based in Phoenix, Arizona. Elyse is the author of the book, [Mastering Inbound Marketing Your Complete Guide to Building a Results-Driven Inbound Strategy](https://www.prismglobalmarketing.com/mastering-inbound-marketing). She is a frequent contributor to Forbes on digital marketing, and was named Marketer of the Year by the American Marketing Association. [[fa icon="facebook-square"]](https://www.facebook.com/PrismGlobalMarketingSolutions/) [[fa icon="linkedin-square"]](https://www.linkedin.com/in/elyseflynnmeyer/) [[fa icon="twitter-square"]](https://twitter.com/elyseflynnmeyer) ### Subscribe [![HubSpot Starter_1_020926](https://www.prismglobalmarketing.com/hs-fs/hubfs/HubSpot%20Starter_1_020926.jpg?width=300&height=300&name=HubSpot%20Starter_1_020926.jpg)](https://www.hubspot.com/products/am-crm-suite-starter?irclickid=UtawNZVUExycUpcUQJwhZVhFUkux0Ryk00000w0&irgwc=1&afsrc=1&mpid=56582&utm_id=am56582&utm_medium=am&utm_source=am56582&utm_campaign=amcid_UtawNZVUExycUpcUQJwhZVhFUkux0Ryk00000w0_irpid_56582)   [![diamond-badge-color](https://www.prismglobalmarketing.com/hs-fs/hubfs/diamond-badge-color.png?width=223&name=diamond-badge-color.png)](https://www.prismglobalmarketing.com/hubspot-diamond-partner)   ### Topics - [Inbound Marketing (222)](https://www.prismglobalmarketing.com/blog/topic/inbound-marketing) - [Digital Marketing (84)](https://www.prismglobalmarketing.com/blog/topic/digital-marketing) - [HubSpot (81)](https://www.prismglobalmarketing.com/blog/topic/hubspot) - [Prism Global Marketing Solutions (80)](https://www.prismglobalmarketing.com/blog/topic/prism-global-marketing-solutions) - [Mastering Inbound Marketing (55)](https://www.prismglobalmarketing.com/blog/topic/mastering-inbound-marketing) - [Content Marketing (35)](https://www.prismglobalmarketing.com/blog/topic/content-marketing) - [Email Marketing (29)](https://www.prismglobalmarketing.com/blog/topic/email-marketing) - [Women in Business (24)](https://www.prismglobalmarketing.com/blog/topic/women-in-business) - [HubSpot Integrations (22)](https://www.prismglobalmarketing.com/blog/topic/hubspot-integrations) - [Social Media (20)](https://www.prismglobalmarketing.com/blog/topic/social-media) - [Inbound Sales (17)](https://www.prismglobalmarketing.com/blog/topic/inbound-sales) - [SEO (15)](https://www.prismglobalmarketing.com/blog/topic/seo) - [Blogging (9)](https://www.prismglobalmarketing.com/blog/topic/blogging) - [Traditional Marketing (9)](https://www.prismglobalmarketing.com/blog/topic/traditional-marketing) - [Artificial Intelligence (8)](https://www.prismglobalmarketing.com/blog/topic/artificial-intelligence) - [B2B Marketing (8)](https://www.prismglobalmarketing.com/blog/topic/b2b-marketing) - [Marketing Automation (8)](https://www.prismglobalmarketing.com/blog/topic/marketing-automation) - [Marketing Strategy (7)](https://www.prismglobalmarketing.com/blog/topic/marketing-strategy) - [Engagement (3)](https://www.prismglobalmarketing.com/blog/topic/engagement) - [Entrepreneurs (3)](https://www.prismglobalmarketing.com/blog/topic/entrepreneurs) - [Holiday Marketing (3)](https://www.prismglobalmarketing.com/blog/topic/holiday-marketing) - [Content (2)](https://www.prismglobalmarketing.com/blog/topic/content) - [Integrated Marketing (2)](https://www.prismglobalmarketing.com/blog/topic/integrated-marketing) - [Lead Generation (2)](https://www.prismglobalmarketing.com/blog/topic/lead-generation) - [AI (1)](https://www.prismglobalmarketing.com/blog/topic/ai) - [Brand (1)](https://www.prismglobalmarketing.com/blog/topic/brand) - [Brand Building (1)](https://www.prismglobalmarketing.com/blog/topic/brand-building) - [Buyer Intent (1)](https://www.prismglobalmarketing.com/blog/topic/buyer-intent) - [Buyer Personas (1)](https://www.prismglobalmarketing.com/blog/topic/buyer-personas) - [ChatGPT (1)](https://www.prismglobalmarketing.com/blog/topic/chatgpt) - [Event Marketing (1)](https://www.prismglobalmarketing.com/blog/topic/event-marketing) - [Healthcare (1)](https://www.prismglobalmarketing.com/blog/topic/healthcare) - [Lead Nurturing (1)](https://www.prismglobalmarketing.com/blog/topic/lead-nurturing) - [Machine Learning (1)](https://www.prismglobalmarketing.com/blog/topic/machine-learning) - [Marketing Analytics (1)](https://www.prismglobalmarketing.com/blog/topic/marketing-analytics) - [Marketing Reporting (1)](https://www.prismglobalmarketing.com/blog/topic/marketing-reporting) - [Positioning (1)](https://www.prismglobalmarketing.com/blog/topic/positioning) - [Product Marketing (1)](https://www.prismglobalmarketing.com/blog/topic/product-marketing) - [Sales Cycles (1)](https://www.prismglobalmarketing.com/blog/topic/sales-cycles) - [Search Engine Optimization (1)](https://www.prismglobalmarketing.com/blog/topic/search-engine-optimization) - [Segmenting (1)](https://www.prismglobalmarketing.com/blog/topic/segmenting) - [Sustainability (1)](https://www.prismglobalmarketing.com/blog/topic/sustainability) - [Targeting (1)](https://www.prismglobalmarketing.com/blog/topic/targeting) - [Technology Companies (1)](https://www.prismglobalmarketing.com/blog/topic/technology-companies) - [Webinar (1)](https://www.prismglobalmarketing.com/blog/topic/webinar) - [market research (1)](https://www.prismglobalmarketing.com/blog/topic/market-research) [see all](https://www.prismglobalmarketing.com/blog/case-study-2370-percent-increase-in-lead-generation-and-social-media-performance-resulting-in-4130-new-leads-generated#) ### Calculate Your Inbound Marketing ROI Visualize the impact of inbound marketing and sales on your organization's bottom line. You can also download the results immediately to share with your team. ![Inbound Marketing Flywheel](https://www.prismglobalmarketing.com/hs-fs/hubfs/Inbound_Marketing.png?width=240&name=Inbound_Marketing.png "Inbound_Marketing.png") [![Calculate Your Inbound ROI](https://www.prismglobalmarketing.com/hs/cta/cta/default/270157/63e6760e-e7e9-449d-acba-78d77dd82701.png)](https://www.prismglobalmarketing.com/hs/cta/cta/redirect/270157/63e6760e-e7e9-449d-acba-78d77dd82701) ## **Need a Free CRM Solution?** We've got you covered! [Click here to sign up for HubSpot's completely FREE Customer Relationship Management (CRM](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=270157&utm_medium=acquisition-referral)). [HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner) [ info@prismglobalmarketing.com ](mailto:info@prismglobalmarketing.com) [mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com) [mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com) - [Twitter](https://twitter.com/PrismGlobalMKTG) - [Facebook](https://www.facebook.com/PrismGlobalMarketingSolutions) - [Linkedin](https://www.linkedin.com/company/prism-global-marketing-solutions/) - [RSS](https://www.prismglobalmarketing.com/blog/) [![Schedule Your Discovery Session](https://no-cache.hubspot.com/cta/default/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45) ![HubSpot_Diamond_badge](https://www.prismglobalmarketing.com/hs-fs/hubfs/images/diamond-badge-color%20(1).png?width=250&name=diamond-badge-color%20(1).png)![440087_HubSpot Since Badge_2_060619](https://www.prismglobalmarketing.com/hs-fs/hubfs/440087_HubSpot%20Since%20Badge_2_060619.png?width=250&name=440087_HubSpot%20Since%20Badge_2_060619.png) ![](https://www.facebook.com/tr?id=754422844613366&ev=PixelInitialized) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Elyse Flynn Meyer", "url" : "https://www.prismglobalmarketing.com/blog/author/elyse-flynn-meyer" }, "dateModified" : "2025-05-23T02:53:55.361Z", "datePublished" : "2025-04-02T17:15:00.000Z", "headline" : "Case Study: 2370% Increase in Lead Generation and Social Media Performance, Resulting in 4,130 New Leads Generated", "mainEntityOfPage" : { "@id" : "https://www.prismglobalmarketing.com/blog/case-study-2370-percent-increase-in-lead-generation-and-social-media-performance-resulting-in-4130-new-leads-generated", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.prismglobalmarketing.com/hubfs/PGMSLogo-1.png" }, "name" : "Prism Global Marketing Solutions" } } ```