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Inbound Marketing Insights

9 Essential Digital Marketing Tools to Maximize Audience Engagement

Posted by Prism Global Marketing Solutions

In today's digital landscape, connecting with your audience is critical, and having the right tools at your disposal can truly make a difference....

Top Key Performance Indicators to Track & Tools to Monitor Your Marketing Performance

Posted by Elyse Flynn Meyer

Key Performance Indicators (KPIs) in marketing are specific, measurable metrics that help organizations track the effectiveness of their marketing...

5 Metrics to Track to Ensure Your Blog is Generating Value

Posted by Elyse Flynn Meyer

Blogging is not just a quick addition to your content strategy. It is a crucial pillar that supports your website presence and establishes your...

The 7 Most Important Email Marketing Metrics to Track

Posted by Elyse Flynn Meyer

Email marketing is not just a tool for communication but a powerful strategy to engage with your audience on a deeper level. By tracking your email...

8 Social Media Metrics to Track to Improve Your Digital Marketing Program

Posted by Elyse Flynn Meyer

In today's digital age, social media has become essential to any successful inbound marketing strategy. Whether you're a B2B company targeting other...

14 Overlooked Digital Marketing Tips that Can Yield Significant Results

Posted by Prism Global Marketing Solutions

Uncovering missed gems in digital marketing can truly revolutionize your marketing strategy. You can unlock valuable insights by delving into the...

Empowering Small Businesses: Web Updates That Level the Playing Field

Posted by Prism Global Marketing Solutions

Staying ahead in the swiftly evolving digital landscape involves continually adapting and innovating. For small businesses, this means embracing...

7 Tips to Get More Actionable Insights for Customer Segmentation

Posted by Elyse Flynn Meyer

Understanding your customers is the cornerstone of effective marketing. Whether you're launching a new product or refining an existing service,...

Data Visualization Uncovered: 6 Insightful Business Practices to Implement

Posted by Prism Global Marketing Solutions

In an age where data is abundant and complex, the ability to make sense of it is a critical skill. The role of data visualization in transforming raw...

15 Tips to Incorporate Generative AI into Your Digital Marketing Strategy

Posted by Prism Global Marketing Solutions

Generative AI is artificial intelligence that can quickly create new content, including text, images, audio, videos, and much more. Recent...

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

Top Marketing Trend Sources: Informative Data to Guide Marketing Decisions

Posted by Prism Global Marketing Solutions

In the rapidly evolving marketing world, staying updated with the latest trends is a key to success. Whether you're in a marketing or sales role,...

Segmenting, Targeting & Positioning: 3 Foundations of a Winning Marketing Strategy

Posted by Prism Global Marketing Solutions

In today's highly competitive marketplace, the success of a business often depends on its ability to deliver the right message to the right audience....

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Determine the Best KPIs to Analyze Your Website Traffic Analytics

Posted by Elyse Flynn Meyer

When you embark on your inbound marketing journey, it is essential to have processes and tools to track your metrics. Measuring your data, campaigns,...

How to Achieve Synergy With Traditional & Inbound Marketing

Posted by Prism Global Marketing Solutions

In today's rapidly evolving digital landscape, marketing strategies have witnessed a paradigm shift. The traditional methods of marketing, like TV...

12 Expert Tips for Crafting Compelling Email Subject Lines

Posted by Prism Global Marketing Solutions

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

10 Ways to Optimize Lead Nurturing in Your Inbound Marketing Program

Posted by Prism Global Marketing Solutions

To help you enhance your inbound marketing campaigns, we've gathered nine effective strategies from industry professionals, including Sales Leaders...

Elyse Flynn Meyer Selected to Join CHIEF, an Exclusive Network for Women Leaders

Posted by Prism Global Marketing Solutions

We are excited to share that Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, has been selected to join CHIEF, the only...