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Inbound Marketing Insights

5 Tips to Develop B2B Content That People Trust

Posted by Elyse Flynn Meyer

Your prospects want to buy from brands they can trust. PwC found that 43% of potential B2B buyers say that trust in a brand is one of the top...

5 Things to Know About the Phase-Out of Google's Third-Party Cookie

Posted by Elyse Flynn Meyer

For years, companies have been using cookies to track their website visitors, improve the overall user experience, and collect data that helps...

A Beginner's Guide to Revenue Operations (RevOps) for Your Company

Posted by Elyse Flynn Meyer

Have you heard of the flywheel? The flywheel is the next iteration of the funnel and consists of acquiring customers, engaging customers, and...

Tips to Implement & Optimize Your Workflows in HubSpot

Posted by Elyse Flynn Meyer

HubSpot's workflows tool helps you as a marketer scale your growth and spend less time on repetitive tasks. There are many ways to leverage...

How Apple's iOS 15 Email Privacy Features Will Impact Marketers

Posted by Elyse Flynn Meyer

Apple's upcoming iOS 15 privacy features will start to impact how you can track your email open rates. This will change how you analyze your email...

The Great Resignation: How It Impacts Your Vendor Relationships

Posted by Elyse Flynn Meyer

The Great Resignation, early 2021 to present, is the trend focused on employees voluntarily leaving their jobs. These resignations have been in...

6 Ways to Optimize Your ABM Strategy Using HubSpot

Posted by Elyse Flynn Meyer

The business-to-business (B2B) world is constantly evolving. More and more companies are being targeted, and more companies are targeting other...

4 Tips to Improve Your LinkedIn Ads Strategy

Posted by Elyse Flynn Meyer

LinkedIn advertising can add tremendous value to your digital marketing efforts. You can use LinkedIn to target your prospects, influence your ABM...

10 Tips to Increase Your Email Open Rates

Posted by Elyse Flynn Meyer

Email marketing is essential to your digital marketing strategy. Many companies forget about email as a way to engage with prospects and only...

HubSpot Product Updates from INBOUND 2021

Posted by Elyse Flynn Meyer

INBOUND 2021 has been a great virtual conference experience so far. While it's quite different from past years, HubSpot has done a great job with...

Prism Global Marketing Solutions Named Most Trusted HubSpot Partner

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions has been named one of the Most Trusted HubSpot Partners by The Enterprise World...

6 Digital Marketing Trends to Help Build Your Online Presence

Posted by Prism Global Marketing Solutions

Digital marketing trends are constantly changing, and the most successful companies are the ones that stay updated on the most current trends....

Prism Global Marketing Solutions Wins AZIMA Award for Integrated Business Campaign

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received the Arizona Innovation Marketing Association (AZIMA) TIM Award...

Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy

Posted by Prism Global Marketing Solutions

We are thrilled to announce the launch of Elyse Flynn Meyer's recent book, Mastering Inbound Marketing: Your Complete Guide to Building a...

Prism Global Marketing Solutions Wins 5 American Marketing Association Spectrum Awards

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions recently received five American Marketing Association Spectrum Awards for our...

4 Overlooked Content Marketing Metrics That Prove Your Content Is Driving Results

Posted by Elyse Flynn Meyer

Do you find it challenging to choose the right metrics to measure your content marketing success? You’re trying to pick the ones that suit your...

692% Increase in New Leads from Social Media & a 20% Revenue Increase

Posted by Elyse Flynn Meyer

Agricen is a plant health technology company delivering products and solutions to promote sustainability, enhance fertilizer performance, and...

Five Ways To Optimize Your Digital Marketing Strategy

Posted by Elyse Flynn Meyer

Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing...

Case Study: Over 1500% ROI with an Integrated Approach to Inbound Marketing

Posted by Elyse Flynn Meyer

Successfully implementing the inbound marketing methodology requires a cohesive and comprehensive approach to all of the available tools and...

5 Types of Metrics to Include in Your Next Marketing Report

Posted by Elyse Flynn Meyer

Are you wondering what to include in your marketing report? You may be confused with all the data and not sure what metrics and KPIs would be best...