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Inbound Marketing Insights

Why Email Marketing is Critical for Re-Engaging Your Leads

Posted by Elyse Flynn Meyer | 2 Minutes to Read

You have likely started the process of driving traffic to your website through blogs, content creation, and social media, and then converting that traffic into qualified leads. Now it’s time to engage and nurture the new contacts in your database using email marketing and marketing automation to move those prospects through the buyer’s journey. This is why you need to leverage email marketing and marketing automation to help you stay in front of your valuable prospects and customers. Too many companies don't use email marketing nearly enough, or at all, and it's a critical part of your digital marketing strategy. Consider your database and how many contacts have opted in to receive updates from you. If you aren't staying in front of those prospects in their inbox, they are likely moving on to your competition.

Did you know that almost 300 billion emails are sent and received each day? People think that email marketing is a thing of the past, but that is not the case. Sending mass emails every day is not going to get people to engage with your business. However, thinking strategically about segmenting your database, connecting with your audience, and delivering the right content will help you see the most value from your email marketing efforts. If 300 billion emails per day aren’t enough of a reason to start email marketing, here are other important reasons to make email marketing a major priority in your inbound marketing strategy:

  • 72% of consumers prefer to receive promotional messages via email than any other marketing channel. Those individuals who have actually subscribed to receive emails from your business are expecting to hear from you. Email is the most common and preferred method to deliver promotional messages and see a meaningful return.
  • Consumers are on their smartphones all the time, and one of the most popular activities on a mobile device is reading and responding to email. 78% of individuals note that checking their email is the first activity they do on their phones every day.
  • Email marketing is very affordable compared to other marketing channels. Regardless of how many contacts you have in your database, you can reach them in a matter of minutes via email marketing. The cost of delivering the same message via television, radio, print ads, and direct mail is extremely high. If you consider the cost of email marketing, this cost only includes your marketing software and the time and resources to develop your email.

Email marketing is truly essential to your marketing mix. It helps you stay in front of those prospects and customers who have opted in to receive more information. It is one of the most cost effective methods of communicating with your prospects because you have already spent the money to acquire those leads. Now it's time to connect with them and move them through the buyer's journey in the most efficient way possible.

Are you looking for ways to optimize your inbound strategy? The "book "Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy," written by Elyse Flynn Meyer, Owner & Founder of Prism Global Marketing Solutions, covers every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales, and the customer experience. Check out the book to see how to most efficiently and effectively develop, implement, and maintain your inbound strategy. 

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Topics: Mastering Inbound Marketing

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Platinum Partner based in Phoenix, Arizona. Elyse is the author of the book, Mastering Inbound Marketing Your Complete Guide to Building a Results-Driven Inbound Strategy. She is a frequent contributor to Forbes on digital marketing, and was named Marketer of the Year by the American Marketing Association.