<img src="https://api.socedo.com/trk/3sBnW" alt="" width="1" height="1" style="display:none">

Inbound Marketing Insights

Elyse Flynn Meyer

Recent Posts

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Determine the Best KPIs to Analyze Your Website Traffic Analytics

Posted by Elyse Flynn Meyer

When you embark on your inbound marketing journey, it is essential to have processes and tools to track your metrics. Measuring your data, campaigns,...

Tips to Use Customer Journey Mapping to Enhance the Customer Experience

Posted by Elyse Flynn Meyer

What is the definition of customer experience? Customer experience is the impression you leave with your customer after their purchase resulting in...

Important Lead Generation & Customer Acquisition Metrics You Need to Track

Posted by Elyse Flynn Meyer

Lead generation and customer acquisition are intricately connected, forming crucial components of a company's growth strategy. Lead generation is...

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

How to Use Analytics to Identify When a Customer Has Become Disengaged

Posted by Elyse Flynn Meyer

For a B2B or B2C organization, the customer experience is essential. Your customer experience strategy will vary based on your industry and...

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...

5 Steps to Build a Successful Marketing Automation Program

Posted by Elyse Flynn Meyer

Marketing automation is a game-changing tool for businesses looking to optimize their marketing strategy. By utilizing software to automate tasks,...

6 Email Marketing Best Practices Proven to Boost Email Engagement

Posted by Elyse Flynn Meyer

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

5 Effective Types of Emails to Incorporate Into Your Inbound Strategy

Posted by Elyse Flynn Meyer

When it comes to email marketing, it's important to remember that people have willingly given you their contact information because they want to hear...

4 Essential Elements of a Successful Social Media Marketing Strategy

Posted by Elyse Flynn Meyer

Social media is not just about sharing funny memes or videos. Social media requires a cohesive strategy, sharing many different content types to...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...