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Inbound Marketing Insights

Elyse Flynn Meyer

Recent Posts

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...

5 Steps to Build a Successful Marketing Automation Program

Posted by Elyse Flynn Meyer

Marketing automation is a game-changing tool for businesses looking to optimize their marketing strategy. By utilizing software to automate tasks,...

6 Email Marketing Best Practices Proven to Boost Email Engagement

Posted by Elyse Flynn Meyer

Email marketing has been a tried and true method for businesses to reach their target audience for years, but with the number of emails that...

5 Effective Types of Emails to Incorporate Into Your Inbound Strategy

Posted by Elyse Flynn Meyer

When it comes to email marketing, it's important to remember that people have willingly given you their contact information because they want to hear...

4 Essential Elements of a Successful Social Media Marketing Strategy

Posted by Elyse Flynn Meyer

Social media is not just about sharing funny memes or videos. Social media requires a cohesive strategy, sharing many different content types to...

Case Study: Integrated Digital Campaign Drives Sales Qualified Leads

Posted by Elyse Flynn Meyer

In today's digital age, it's imperative for businesses to have an integrated digital marketing strategy in place. With customers spending more time...

Case Study: Boost Brand Engagement & Lead Generation from Social Media

Posted by Elyse Flynn Meyer

How can you leverage social media to reach your organization's content and lead generation goals? Our client is a nationwide specialty pharmacy that...

Case Study: Integrated Product Marketing Campaign Drives a 27% Increase in Revenue and a 37.5% Increase in Sales-Qualified Leads

Posted by Elyse Flynn Meyer

Are you looking to optimize your product marketing efforts, or have a product launch coming up that you want to ensure is successful? One of our...

Case Study: 299% Increase in Revenue, 212% Increase in Opens and a 320% Increase in Clicks from Email Marketing

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global manufacturing company that serves a range of industrial markets in test, measurement,...

Case Study: 21% Increase in Email Opens, 28% Increase in Email Clicks and a 29% Increase in New Sales-Qualified Leads with Marketing Automation

Posted by Elyse Flynn Meyer

Are you using email marketing and marketing automation to its fullest potential? It's time to maximize one of your most important and cost-effective...

Case Study: How to Grow Your Digital Marketing Efforts with Search Engine Optimization (SEO)

Posted by Elyse Flynn Meyer

SITUATION & BACKGROUND

One of our clients is a global equity, diversity, and inclusion (EDI) training and strategy consulting firm. Prism Global...

Why Email Marketing is Critical for Re-Engaging Your Leads

Posted by Elyse Flynn Meyer

You have likely started the process of driving traffic to your website through blogs, content creation, and social media, and then converting that...

7 Ways to Maintain Content Trust in the Era of ChatGPT

Posted by Elyse Flynn Meyer

In this digital and artificial intelligence era, the internet is a sea of information. But when it comes to authentic and genuine content, finding...

Tips to Optimize Your Company's Social Media Profiles

Posted by Elyse Flynn Meyer

Creating a social media strategy is not just about sharing content, but it's also about making sure your company's social media page is correctly...