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Inbound Marketing Insights

Elyse Flynn Meyer

Recent Posts

Top Key Performance Indicators to Track & Tools to Monitor Your Marketing Performance

Posted by Elyse Flynn Meyer

Key Performance Indicators (KPIs) in marketing are specific, measurable metrics that help organizations track the effectiveness of their marketing...

5 Metrics to Track to Ensure Your Blog is Generating Value

Posted by Elyse Flynn Meyer

Blogging is not just a quick addition to your content strategy. It is a crucial pillar that supports your website presence and establishes your...

The 7 Most Important Email Marketing Metrics to Track

Posted by Elyse Flynn Meyer

Email marketing is not just a tool for communication but a powerful strategy to engage with your audience on a deeper level. By tracking your email...

8 Social Media Metrics to Track to Improve Your Digital Marketing Program

Posted by Elyse Flynn Meyer

In today's digital age, social media has become essential to any successful inbound marketing strategy. Whether you're a B2B company targeting other...

7 Tips to Get More Actionable Insights for Customer Segmentation

Posted by Elyse Flynn Meyer

Understanding your customers is the cornerstone of effective marketing. Whether you're launching a new product or refining an existing service,...

Understanding Customer Lifetime Value & the Significance for Your Business

Posted by Elyse Flynn Meyer

In the modern business landscape, understanding your customers is paramount. As companies delve deeper into data analytics, there emerges a metric...

Bringing Customer Centricity to the Center of Your Marketing Strategy

Posted by Elyse Flynn Meyer

The marketing department's role has been undergoing a rapid transformation in today's ever-changing marketing landscape, and it's more important than...

10 Ways Climate Change Will Impact Digital Marketing

Posted by Elyse Flynn Meyer

In the evolving landscape of global challenges, climate change stands out as a dominant force. As glaciers melt, sea levels rise, and weather...

How to Determine the Best KPIs to Analyze Your Website Traffic Analytics

Posted by Elyse Flynn Meyer

When you embark on your inbound marketing journey, it is essential to have processes and tools to track your metrics. Measuring your data, campaigns,...

Tips to Use Customer Journey Mapping to Enhance the Customer Experience

Posted by Elyse Flynn Meyer

What is the definition of customer experience? Customer experience is the impression you leave with your customer after their purchase resulting in...

Important Lead Generation & Customer Acquisition Metrics You Need to Track

Posted by Elyse Flynn Meyer

Lead generation and customer acquisition are intricately connected, forming crucial components of a company's growth strategy. Lead generation is...

8 Ways To Influence Consumer Behavior With Engaging Content

Posted by Elyse Flynn Meyer

With 60% of marketers creating at least one piece of content each day, it is clear that content is an important key to successful marketing. The...

How to Use Analytics to Identify When a Customer Has Become Disengaged

Posted by Elyse Flynn Meyer

For a B2B or B2C organization, the customer experience is essential. Your customer experience strategy will vary based on your industry and...

The Latest HubSpot Product Updates from INBOUND 2023

Posted by Elyse Flynn Meyer

Growing a business has never been easy, but in recent years, it seems it has become even more complex with the changing ways people work and expect...

Inbound Sales Success: The 'Advise' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Explore" phase of the inbound sales process that we covered in our last blog about inbound sales, it is all about how the salesperson...

How to Best Analyze and Distribute Customer Satisfaction Information

Posted by Elyse Flynn Meyer

Analyzing and distributing customer satisfaction data is paramount for businesses striving for excellence. This data provides insightful metrics,...

Inbound Sales Success: The 'Explore' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Connect" phase of the inbound sales process, it is the job of the sales team to find the best way to connect with the prospect and...

Inbound Sales Success: The 'Connect' Phase of the Sales Process

Posted by Elyse Flynn Meyer

As part of the "Identify" phase of the inbound sales process, it is the job of the marketing team and sales team (prospecting) to identify the right...

Inbound Sales Success: The 'Identify' Phase of the Sales Process

Posted by Elyse Flynn Meyer

Gone are the days when sales teams could rely on a one-size-fits-all approach to selling. In today's market, it's critical to understand the unique...

Why the Decision-Making Journey is Essential to Inbound Sales Success

Posted by Elyse Flynn Meyer

The way a company markets to their prospects has changed. Marketing needs to reflect the way consumers buy. Similarly, the way the sales team engages...