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Inbound Marketing Best Practices & Insights

Elyse Flynn Meyer

Recent Posts

Before & After: How Working with a HubSpot Platinum Partner Improves Your Inbound Marketing Efforts

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

Case Study: Solar Company Grows New Leads by 49% in 6 Months 🌞

Posted by Elyse Flynn Meyer

There are thousands of companies around the globe using HubSpot. Many of these companies are working with a HubSpot dedicated partner to help them...

How To Connect With Your Audience & Authentically Communicate Your Brand

Posted by Elyse Flynn Meyer

With millions of businesses looking to compete for mindshare, having a strong and authentic brand is absolutely critical for businesses to...

HubSpot Product Updates from #INBOUND18

Posted by Elyse Flynn Meyer

HubSpot's annual conference, INBOUND, is underway in Boston, and as always, there are a plethora of new product announcements. But before we recap...

How To Develop & Leverage a Successful Influencer Marketing Strategy

Posted by Elyse Flynn Meyer

To stay competitive in the digital space, it is increasingly important for brands to evolve their online marketing strategies. If you want to...

5 Ways To Integrate Your Inbound & Traditional Marketing Efforts

Posted by Elyse Flynn Meyer

There's been a lot of buzz about inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient, organic,...

Prism Global Marketing Solutions Named Wistia Gold Agency Partner

Posted by Elyse Flynn Meyer

We are proud to announce that Prism Global Marketing Solutions has been selected as a Wistia Gold Agency Partner. Wistia is one of the top video...

6 Steps To Ensure Your Marketing Automation Strategy Aligns With the Buyer's Journey

Posted by Elyse Flynn Meyer

Marketing automation provides many business benefits. It saves time, scales marketing and sales efforts and offers the ability for better...

8 Steps To Develop & Maintain Your Content Marketing Strategy

Posted by Elyse Flynn Meyer

Have you ever completed a marketing campaign and realized that, while it may have been a success, it will be difficult to replicate because there...

Prism Global Marketing Solutions Wins 2017 Grand Prize HubSpot Impact Award

Posted by Elyse Flynn Meyer

Prism Global Marketing Solutions is honored to receive the 2017 HubSpot Impact Award Grand Prize for Integrations Innovation. This annual award...

HubSpot Product Announcements from #INBOUND17

Posted by Elyse Flynn Meyer

 

INBOUND, HubSpot's annual inbound marketing and sales conference, is happening now in Boston, MA, and there's a lot of exciting product updates...

5 Reasons To Implement Account-Based Marketing Into Your B2B Marketing Strategy

Posted by Elyse Flynn Meyer

Are you familiar with account-based marketing? Account-based marketing (ABM), also known as key account marketing, is a strategic approach to B2B...

4 Questions to Ask to Make Sure You’re Hiring the Right Inbound Marketer to Join Your Team

Posted by Elyse Flynn Meyer

Finding candidates to fit the niche marketing roles that require an expertise in inbound marketing can be very challenging. Traditional marketing...

Five Reasons Mobile Marketing Is Becoming Even More Important

Posted by Elyse Flynn Meyer

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing...

How To Leverage Social Media To Build Brand Loyalty

Posted by Elyse Flynn Meyer

Brand loyalty is defined as the partiality of a consumer towards one business or product over another, and it can truly make or break a company....

Prism Global Marketing Solutions Receives HubSpot Impact Award

Posted by Elyse Flynn Meyer

HubSpot, a leading inbound marketing and sales software company, recently announced winners of the Q1 2017 HubSpot Impact Awards. Prism Global...

Social Media Marketing: How B2B Companies Can Use Social Effectively

Posted by Elyse Flynn Meyer

A survey of marketing and sales professionals found that 65% of the respondents believe driving traffic to their websites and lead generation...

Improve Sales Enablement & Integrate Content Into the Buyer's Journey Using App Data Room and HubSpot

Posted by Elyse Flynn Meyer

Sales enablement is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.  This is critical in...

What is SEO? 5 Things to Consider in Your Search Engine Optimization Strategy

Posted by Elyse Flynn Meyer

Although social media platforms such as Facebook, YouTube and Instagram receive much of the buzz about traffic, search engines such as Google,...

8 Critical Components to Develop a Successful Online Marketing Plan

Posted by Elyse Flynn Meyer

In today's highly competitive business marketplace, the difference between barely surviving and thriving often comes down to having a successful...