If you’re a business owner or marketing professional, you may be questioning why you would need to hire an inbound marketing consultant to drive your marketing and sales growth. Inbound marketing consultants can help you evaluate your current and future marketing strategy, tactics, and alignment with your sales process to help you exponentially improve the return on your marketing program investment. They do this by looking at your business, marketing, and sales alignment from an outside perspective, which will help them better identify what is working and what may need improvement.
When individuals think of hiring a consultant, they generally think it’s relatively expensive, especially if the frame of reference is the hourly rate of your employees, your own salary, and perhaps how much you pay to other vendors and suppliers. There’s also the perception that it’s more expensive to hire a consultant than to just do it yourself. However, basing your decision to hire a consultant and assuming the value based on the up-front price will not help you make the right decision.
Here are some things to consider when evaluating whether or not your company needs to hire an inbound marketing consultant:
- An outside inbound marketing consultant can look at your company, strategy, tactics, and alignment with a critical eye and outside perspective to identify shortcomings and quick wins.
Example: When our team first engages with a new client, whether it’s for consulting for our full suite of inbound services, we take a deep dive into analytics. We look at what has worked over the last 12+ months and areas for opportunity. This gives us a great starting point to see where the immediate focus should be to help you see quick improvement and where your long-term strategy should be to help you sustain growth. Here is an example from a company we started working with that had been on HubSpot for 2 years prior to engaging with our firm. By looking at the analytics and some quick wins, they saw a 327% increase in web-to-lead conversion, and this was almost immediately within the first 1 - 3 months.
- Hiring a consultant will save your business time and money by helping you to prevent costly mistakes otherwise made when doing everything yourself without expert advice.
Example: One of our clients did quite a bit of paid advertising before working with our team. While the ads were generating clicks, they were seeing almost no conversions. We quickly saw that the reason was that they were driving those ads to their homepage with no form. There was no place for the individual to convert. We worked with them on a plan to update their ads to take the visitor to a landing page with a form instead, and they saw their conversion from paid ads increase by 326%! They saw almost immediate savings in their paid ads, and they had more leads entering their funnel for the sales team within a matter of 30 days.
- Working with an inbound marketing consultant gives your team access to an expert in the field on an ongoing basis to strategize new campaign ideas, including assets, amplification, distribution, tracking, and more. While you may have a marketing team in-house, it doesn’t mean they can do it all - that just isn’t feasible. An inbound marketing consultant can work with your team to ensure you maximize your campaigns to save time money and increase your ROI.
Example: Our team started working with a company at the beginning of 2021 to optimize their inbound marketing and HubSpot usage. They have a great team of marketers, but none were experts in inbound marketing. We work with their team now to brainstorm campaigns, assets, distribution strategy, tracking, and sales enablement. As a result, they saw a 62% increase in website traffic and a 133% increase in qualified leads in the first year of working together.
As you can see, hiring an inbound marketing consultant can help your team optimize processes, save time and money, and maximize the ROI of your campaigns. Are you using HubSpot but are unsure if you're maximizing the value of the tool? We're here to help. As a business owner or marketing leader, you know your business and the challenges you face. Even with all the resources in HubSpot Academy, it can be difficult to feel 100% confident when you are applying all that technical information to your specific business challenges and growth goals. That's where we come in. Prism Global Marketing Solutions provides organizations with ongoing HubSpot and Inbound Marketing consulting to help both strategize and implement inbound deliverables.