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Inbound Marketing Best Practices & Insights

Prism Global Marketing Solutions Wins the American Marketing Association Spectrum Award for Marketing Automation

Posted by Prism Global Marketing Solutions

We are honored to announce that Prism Global Marketing Solutions won the American Marketing Association Spectrum Award for the Interactive/Online Category for Marketing Automation.

The award was centered around an ongoing campaign we run monthly for one of our healthcare / medical clients. In only a 3-month period, the campaign generated the following results:

  • $2.4 million in revenue growth in 3 months
  • 10.1% Increase in Email Opens
  • 155.8% Increase in Email Clicks
  • 64% Increase in Website Engagement from Email Marketing
  • 94% Increase in New Contacts from Email Marketing
  • Re-Engaged 265,000 New Contacts from Email Marketing

Our agency focuses on how to maximize marketing and campaign efforts using automation for email marketing, segmentation, personalization, and much more. We believe that marketing automation spans much wider than a single email campaign, and this award showcased how we leverage HubSpot, Seventh Sense, Salesforce, and many other tools to create a holistic marketing campaign that drives real revenue results.

What are the Spectrum Awards?

Spectrum Awards PhoenixThe Spectrum Awards honor excellence in marketing since 2002. These awards are sponsored by the American Marketing Association Phoenix Chapter, and is the Valley of the Sun’s only award ceremony dedicated to recognizing both the art and science of marketing. 

We are truly honored to receive this prestigious award from the American Marketing Association, and we congratulate all of the other winners and finalists from this year's Spectrum Awards.

If you want to connect with us to learn about how you can use marketing automation to drive these types of results, simply click here to schedule a complimentary marketing consultation with our team.

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Topics: Prism Global Marketing Solutions