Inbound Marketing Insights

We are delighted to announce our recent partnership with Take the Lead, a movement to develop and empower female leaders, sponsored by Sheryl Sandberg and Gloria Feldt.  Take the Lead prepares, develops, inspires and propels women to take their fair and equal share of leadership positions across all sectors by 2025. It’s today’s women’s movement — a unique catalyst for women to embrace power and reach leadership parity. At Prism Global Marketing Solutions, we are a woman-owned business, and believe fully in the role of women in business, in leadership roles, and taking women to the next level.

4 Reasons Why You Should Take the Lead:

1. Leadership parity is good for everyone. Women are a valuable economic resource that is wasted if they don’t contribute their skills in senior leadership positions. Companies with more women in top roles make more money.  Elected bodies with more women make better decisions.
2. It’s fair and just. Women make up half the workplace but only 18% of top leadership positions across all sectors and have been stuck there for almost two decades, earning 77 cents to men’s dollar. Women hold 17% of board positions of Fortune 500 companies, and under 4% of CEO positions. Politically in the United States, attempts to set women back continue, while in Europe and Asia, proactive measures are being taken to have boards comprised of 40% women by 2020. 
3. This is a historic moment — if we take it. Women earn 57% of college degrees. Current technology makes it possible to leverage and accelerate the distribution of learning programs, and to connect women into powerful networks. It also opens the door to workplace flexibility. Dual earner households are the norm.
4. There is a supremely strong business case.  There is an imperative for fairness and justice, and women being poised to take their fair share of leadership roles.  The moment is here to make it happen. Take The Lead is the movement for this moment.  Are you in?

How can you learn more about Take the Lead?

Take the Lead is coming to Tempe, Arizona for their launch event on February 19th at 6PM! The Take The Lead Challenge Launch Event features some of today's most dynamic speakers and thought leaders. From trail blazing business women to a discussion by top journalists about women in the media, the evening is designed to inspire you to take charge of your life and career. We are thrilled to be a partner of Take the Lead, because they will give you the tools and resources to get started once the program is over. Learn more about the event.

This event features speakers including:

• Sheryl Sandberg, Chief Operating Officer of Facebook, and author of Lean In (we highly recommend Lean In)
• Gloria Feldt, President of Take the Lead
• Karen Finney, MSNBC Host
• Carla Harris, Vice Chairman at Morgan Stanley 

Click here register your ticket for the live event in Tempe, AZ, or if you can't make it, register for the livestream event for free as well.

If you are going to be there, send a note to info@prismglobalmarketing.com, and our team would be happy to meet you before or after the event.  We would love to hear your thoughts on the "Take the Lead" movement.  We look forward to seeing you there!